Experience

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  Accenture

  Jun 2014 - Sept 2016

  Campaign manager

  During my career with Accenture I got opportunity to work on two different projects of Google(AdWords SEM & YouTube Ad Operation) as a Campaign Manager.Project 1: Search Engine Marketing, PPC(Current process)* Provide account optimization for PPC, Search and Display campaigns* Create new PPC search campaigns associated with ad groups, keywords and ads as per the client initiatives * Ad Formats and Extensions, write and review Ad copy (text ad & Dynamic Search Ads) and extensions (Apps, Calls, Locations, Reviews, Sitelinks & Callouts) as per the client requirement and account structure* Identify keyword scope through Keyword Planner, Opportunity Tab & SQR and provide keyword recommendation * Budget Phasing Campaigns, provide bid adjustment recommendations for CPC, CPA, CPM* Review and optimize keyword reach & coverage, account & campaign structures, negative keyword strategies, bidding strategies, ad copy messaging, landing page experience, and conversion flows* Provide targeting suggestion and performance reports for Google Display Network campaigns. Collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaignsProject 2: YouTube Ad OperationCampaign Manager : Responsible for completing all transaction tasks, such as assets collection, QA, trafficking, and pulling raw reports. Work with the sales team to forecasting, booking and contracting all reservation campaigns through BART. Mention below are the various responsibilities I perform in detail.* Manage Reserve Ad products for YouTube from wide range of products offered by Google* Work along with the Account Managers in launching, monitoring, analyzing and communicating effective and ineffective areas of a campaign to attain the display campaign objectives* Providing streamlined support to onshore and offshore team of YouTube, Google.* Develop and maintain relationships with agencies/clients/ account managers Show less

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  Advantage one tax consulting

  Dec 2016 - Aug 2017

  Digital marketing manager

  Manage online marketing campaigns on Google Ads, Bing, Bulk Email, Facebook and Instagram.

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  Global university systems

  Oct 2017 - Apr 2019

  Ppc consultant

  Built and managed PPC campaigns with a monthly budget of ‎£100,000 for Google Ads (Search & Display)Work with sales reps and direct clients on recommendations on creative, landing pages, optimization and new solutions to help improve campaign performance and help our clients scalePrepare monthly projections, get sign-off on monthly budgets and send performance report

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  Cloud4c services

  Apr 2019 - Jun 2021

  Digital marketing manager

  Managed Lead generation campaigns with a monthly budget of ‎₹ 5 million across Google Ads, LinkedIn Ads, Facebook Ads, Bulk Emailer and AffiliatesDriving ABM (Account Based Marketing) strategy along with the Agencies for Large accountsVendor Management - Work with multiple vendors/agencies to drive and execute online marketing activities like., lead generation campaigns, landing page creations, content deployment, prepare marketing collateral and building strategies to identify new trends and opportunitiesEstablishing a relationship with the Sales team of India and Global, work alongside to drive business/performance growth through systematic interventions, and ensure our client portfolio sustains effective business growthSuccessfully managed to implement a whole new CMS system in ZOHO, created an entirely new lead process flow structure for the website and landing pages to map lead to sales funnel transparencyWork closely with VP’s and Regional Head’s to understand the business requirements and to drive marketing activities and event promotionsTeam Management - Managed an in-house team of Designer, Content Writer, PPC Specialist, and Developer to execute resources for marketing activitiesMeasuring and Reporting: Monitor and create weekly and monthly performance dashboards Show less

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  Zurn elkay water solutions

  Sept 2021 - now

  Marketing manager

  My Profile: Digital Marketing ManagerSupport US Teams: Channel Marketing, DemandGen, Vertical Marketing, Website Analytics, and DesignDevelop Analytics framework to identify campaigns efficiency and key decision makingPlan and execute Personalized Content and Site Customization in the form of A/B test, Multivariate test. Tools used: HubSpot, Demandbase Personalization, Google OptimizeBuild data-driven modeling to identify user behavior and engagements across key decision makers: Engineers, Architects, Contractors, Distributor, Facility Managers, and OwnersCreate a culture of Data Transparency, with stakeholder and within the teamBuild a healthy relationship with Stakeholder and setup right expectation throughout the deliverablesManaged Demand generation campaigns across Google Ads, LinkedIn Ads, Facebook Ads, Demandbase ABMOversee SEO, CMS and DAM Marketing Functions - Landing page creation and Marketing collateral requirementsSupport Google Analytics troubleshoot, setting up tracking code via GTM. Successfully migrated Universal Analytics to Google Analytics 4(GA4)Team Management - Led a team of 8 expertise: PPC Specialist, SEO, Asst Manager CMS, Data Analyst, Designer and DAM Show less