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Mădălina Ion, Ph.D.

Mădălina ion, ph.d.

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location of Mădălina Ion, Ph.D.Amsterdam, North Holland, Netherlands
Phone number of Mădălina Ion, Ph.D.View Mobile No.
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  • Timeline

  • About me

    Group Social Media Manager @Storio group

  • Education

    • Bogdan petriceicu hasdeu national college

      2006 - 2010
      High school mathematics and informatics

    • Scoala nationala de studii politice si administrative (snspa)

      2017 - 2021
      Doctor of philosophy - phd digital communication strategies for global brands

      Doctoral Thesis (to be published): Authenticity in global brands communication: Factors influencing the building and implementation of online communications strategy of global brands active in emerging markets

    • Scoala nationala de studii politice si administrative

      2013 - 2015
      Master’s degree communication and public relations

      Final paper: The specialization of agencies and departments in creating online visibility

    • University of burgundy

      2012 - 2013
      Erasmus mobility sciences du langage, information, communication (s.l.i.c)

    • University of bucharest

      2010 - 2013
      Bachelor’s degree journalism and communication sciences

      Final paper: Building online image: The semiotic and discursive analyses of press articles comments

  • Experience

    • Ambition!

      Jan 2011 - Jan 2013
      Journalist

      - writing articles about life as a student, interviews and a permanent recommendation column about movies, theatre, books, etc.

    • Micul meu paris

      Oct 2013 - Dec 2017
      Founder

      - lifestyle and cultural magazine- “My little Paris” appeared from my inner urge to write about the creative people, cultural events, literature, music, and the overall urban culture that describes the city of Bucharest- monthly editorial plan, writing articles, interviews, managing social media channels- visual content development- WordPress, SEO, and data analysis - PR and partnership management

    • Justad grup

      Jul 2014 - Aug 2015
      Junior copywriter

      - advertising campaign management and visual identity implementation- writing communication products such as booklets, flyers, power point presentations, press releases, interviews, booklets, etc.- social media communication strategy of the agency and its clients- event planning, building media partnership and media monitoring and analysis- internal communication

    • Societatesicultura.ro

      Mar 2015 - Dec 2016
      Journalist

    • Mullenlowe profero bucharest

      Aug 2015 - May 2017
      Social media manager

      - everyday communication in social media for global brands as ING Bank, Orange, Skittles, Orbit, 5Gum, Airwaves, Snickers, M&Ms, Gatorade, Rockstar, OMO and local brands as “Grigore Antipa” National Museum of Natural History- community management- monthly reporting

    • Tribal worldwide romania

      May 2017 - Dec 2019
      Senior social media manager

      - enhance social media communications strategy for global brands as McDonald’s, Pepsi, L’Oréal Paris, OLX, Gambrinus- responsible for everyday communication on social media channels (Facebook, Instagram, YouTube, LinkedIn)- content ideas and social media activations- KPI's tracking and monthly reporting- monthly competitor analysis reports- team management (social & creative)- driving new business through pitching- awarded at local digital advertising competitions (Best Use of Groups & Communities with OLX, Best Instagram Account with Pepsi, Best Brand on Instagram with McDonald’s, Best Use of Instagram with McDonald’s) Show less

    • Scoala nationala de studii politice si administrative (snspa)

      Oct 2017 - Sept 2021
      Lecturer

      Leading course: Internal Communications (the course focuses on effective communications among participants within an organisation; central themes: organisational culture, leadership, performance management, internal communications strategy)Guest lecturer courses: Online Public Relations, Writing Techniques in Public Relations- lecture planning, preparation & research- deliver lectures and seminars, open discussions about the central themes- assess and discuss applications in class- student evaluations, offering feedback and encouraging personal development- supervise students’ research activities for final year undergraduate paper and masters’ dissertations Show less

    • Picotee digital studio

      Jun 2018 - now
      Founder

      - enhance digital communications strategy for global brands as Dr. Oetker & Vitalis and local brands as Chemistry Studio (Romanian Clothing Designer) & Life Med Beauty- train & coordinate the creative department (art & copy)- increase client base & revenue by 30% per year- business administration

    • Storio group

      Apr 2022 - now
      Group social media manager

      Leading the organic social media strategy for Storio group in 8 Pan-EU markets (UK, France, Netherlands, Belgium, Spain, Germany, Norway, Sweden) with focus on building brand awareness & community growth.

  • Licenses & Certifications

    • Delf, b1

      Institut français
      May 2010

    • Cambridge assessment english, c1

      British council
      Nov 2020

  • Volunteer Experience

    • Volunteer

      Issued by incubator107 on Mar 2012
      incubator107Associated with Mădălina Ion, Ph.D.