Marketing Qualified Lead (MQL)

An MQL is a lead that has actively engaged with your marketing such as downloading resources or opening emails but isn’t ready for sales yet. It’s a mid-funnel lead needing more nurturing.

How Deep Enrich uses it:

Deep Enrich ensures that MQL classification is always accurate by enriching each prospect with up-to-date professional data. This gives marketers a clear picture of who fits their qualification standards, allowing them to move high-quality leads into active campaigns without hesitation.