Buyer Persona

A Buyer Persona is a semi-fictional representation of your ideal customer, based on data such as job title, challenges, company size, and goals. It helps teams understand who they’re targeting and how to communicate effectively.

How Deep Enrich uses it:

Deep Enrich helps define and refine buyer personas through detailed filtering and enrichment. By combining LinkedIn insights with live data, users can segment prospects into lists that mirror real-world personas. Tags and filters in the dashboard allow precise targeting based on industry, role, and intent turning generic outreach into meaningful engagement.