Account-Based Marketing (ABM)

What it means:

Account-Based Marketing (ABM) is a targeted approach where you focus your marketing and sales efforts on specific high-value companies instead of trying to reach everyone. You identify your dream accounts, understand who the decision-makers are, and tailor your outreach to match their exact needs.

How Deep Enrich enhances ABM:

Deep Enrich makes ABM data-driven effortlessly. With verified contact discovery, live LinkedIn integration, and real-time enrichment, your team can instantly find the right people inside key accounts. Waterfall enrichment ensures you have accurate & current data, helping you to personalize communication, reduce wasted effort, and prioritize accounts most likely to convert.

Clean, enriched data helps you:

• Find the right people inside each account
• Keep company and contact details accurate and current
• Prioritise accounts based on fit and intent

The result is fewer low value leads, more qualified conversations, and a pipeline filled with companies that are a real match for your product.