Experience

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  Chip

  Apr 2009 - Apr 2011

  Report to Editor-in-chiefRoles and responsibilities• Lead CHIP hardware lab testing• Manage all hardware testing and writing, i.e. featured articles, individual hardware test, and roundup test• Set hardware benchmark and testing SOP• Manage relationship with IT vendors• Conduct and delegate press coverage, local and overseas Roles and responsibilities• Manage social media channels (Facebook and Twitter)• Manage hardware review and publications• Manage Forum with over 300,000 members• Manage community

  • Test Center Coordinator

    Apr 2010 - Apr 2011

  • Editor

    Apr 2009 - Apr 2010
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  Pt alfa artha andhaya

  Oct 2011 - Jun 2012

  Digital strategy

  Report to Managing DirectorRoles and responsibilities• Manage editorial content for Facebook and Twitter accounts – MSI Indonesia and PT. Alfa Artha Andhaya• Develop website itechnophile.net for PT Alfa Artha Andhaya• Manage campaigns and community

• 

  Java pr

  Jul 2012 - Aug 2013

  Report to Managing DirectorRoles and responsibilities• Account lead for Intel• Consultant for HP, Microsoft, and Logitech• Develop and distribute press release• Manage press events• Manage media relation and monitoring• Propose campaign budget• Campaign performance reporting• Deliver recommendations based on market insight Report to Managing DirectorRoles and responsibilities• Account lead for HP and Logitech• Setup budget for digital advertising• Manage campaigns• Manage day-to-day content calendar• Deliver recommendations based on campaign performance

  • Senior Consultant

    Apr 2013 - Aug 2013

  • Digital Business Lead

    Jul 2012 - Mar 2013
• 

  Home credit indonesia

  Apr 2016 - Mar 2017

  Social media sales project specialist

  Report to Senior VP SalesRoles and responsibilities• Define social media sales strategy; best practice usage of social media, e-commerce, instant messenger usage to increase sales• Manage day-to-day social media sales strategy; commodity and promo centric to more than 2,500 sales agents• Define top sales channels (OLX, Facebook, Instagram)• Define top converting posting and advertisement• Manage social media usage• Distribute copy material• Develop and distribute sales training materials Show less

• 

  Pt vads indonesia

  Apr 2017 - Aug 2024

  Senior leadership role leading four digital departments of Product Development, Solutions, Business Process Improvements and Partnership. Report to Chief IT & Digital OfficerRoles and responsibilities● Lead revenue generation unit of Product & Solutions● Lead Business Process Improvement● Lead Strategic Collaboration through Partnership● Lead digital transformation program● Lead MARS in-house solutions product development and revenue generation● Mastermind, develop and execute vertical based value creation solution design● Lead product partner business review to ensure technology readiness and solution to win● Lead GTM strategy for Digital CX, AI, Analytics and RPA product & solutions● Manage product partner Show less Report to Chief IT & Digital OfficerRoles and responsibilities● Product Owner of Robotic Process Automation (RPA)● Lead RPA implementation for Tender Search for BusinessSupport (internal)● Lead Academy Digital implementation for eLearning andknowledge base (digitalization) along with GTM strategy● Lead digital transformation strategy & projectimplementation, such as elearning, KPI dashboard,facility management, digital recruitment, HR processautomation● Lead omnichannel implementation fortelecommunications client (2018-2020)● Lead technical evaluation team for HRIS implementation(2019-2020)● Lead technical evaluation team for omnichannelpartnership (2019-2020)● Lead digital business strategy such as omnichannelimplementation, community management, social mediastrategy● Lead digitization, business intelligence and processautomation (corporate level)● Assist new business development (digital solutions)● Lead digital knowledge enablement (people readiness)● Lead new initiatives on self-care & community platformAchievements● The Best Contact Center Indonesia (TBCCI) 2022: Silveraward winner for Technology & Innovation, Corporatecategory● The Best Contact Center Indonesia (TBCCI) 2022: Goldaward winner for The Best Operations, Corporatecategory● The Best Contact Center Indonesia (TBCCI) 2018: Bronzeaward winner for Social Media, Corporate category● Completed 45 Digitization Projects in 2021-2022:○ Robotic Process Automation (RPA)○ Learning Management System (LMS)○ Knowledge Management System (KMS)○ Applicant Tracking System (ATS)○ Quality Management System (QMS)○ Chatbot Application○ Digital Signature○ Order to Payment System (OTP)○ Standard Operating Procedure Request● Completed HRIS implementation in 2019● Completed Omni-channel implementation in 2019Certification● Microsoft PowerBI (data analyzing, modeling, DAX, datavisualization)● Microsoft Power Automation & Power Apps (55265-A) Show less

  • Product Manager

    Jun 2022 - Aug 2024

  • Digital Assistant Manager

    Apr 2017 - May 2022
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  Optasia

  Sept 2024 - now

  Presales manager

  Report to Chief Business Development OfficerRoles and responsibilities- Design business features to enhance lending experience for MNO and MFS- Develop personalized lending features to delight customers beyond monetary fulfillment- Orchestrate seamless lending user journey to achieve optimal business outcome and delightful user experience- Create new revenue stream loan offers- Lead continuous innovation of end-to-end personalized lending automation