Experience

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  Allsaints

  Nov 2009 - Nov 2010

  Multilingual e-commerce support/customer service advisor.

  Customer Service Resolving email and telephone based foreign e-commerce queries (Germany; Website quality control Reporting and resolving website errors experienced by users E-commerce fraud prevention-monitoring and preventing fraudulent purchasesWeb content translation and editing: English to German Translation for use in various sections of the website

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  Visitbritain

  Apr 2011 - Nov 2012

  E-commerce operations and client support executive

  Web content editing - Translating, editing, updating and merchandising of web contentOnline marketing promotional activity coordination and implementation - Social media content translation, content creation for promotional activity on Online Shop and management of customer response to promotional activitiesExisting website development - Taking the lead on development and implementation of front end development ideas for the websitesNew platform development - Leading on developing, sharing and recording of new front-end usability ideas and back-end functionality ideas for new website platformKeeping shop platform maintained - Regularly reconfiguring homepage, bug monitoring & testing fixes, managing shop categoriesWebsite quality control - Reporting and resolving website errors and issuesWebsite analytics - Using Google analytics to understand user activity on Shop-ranging from analysing drop off and conversion rates to effectiveness of merchandising projects conducted on shop. Depending on results making the relevant changes or further ImprovementsSearch engine optimisation - Translation of web content and content features for search engine optimisationEcommerce Operations Manager Support - Assisting E-commerce Operations Manager with technical and operational aspects of all Online Shops including pre code release testing and moving to new e-commerce platformLeading on imagery creation for websitesUnderstanding and interpreting ecommerce data - To guide strategy, marketing plans and platform developmentCompetitor Analysis - Identifying competitors and conducting analysis to identify potential ways of increasing competitiveness against competitors. Additionally, conducting monthly competitor price monitoring activityDelivering excellent customer service - Responding to customer e-mail enquiries relating to Online Shop Show less

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  Rail delivery group

  Apr 2013 - May 2018

  Creating multiple national and international paid campaigns: to increased uptake of both Railcards & other National Rail products through optimisation of PPC, Display & Affiliate Marketing channels managed by agencies Reporting on campaign performance: with in-depth analysis for relevant stakeholders to inform of & implement recommendations for optimizationTesting: maintaining a copy performance monitoring & testing matrix for PPC & re-targeting activityManaging agencies: with strict adherence to performance. Review and audit agencies quarterly. Show less Developing the annual digital marketing plans for DaysOutGuide.co.uk to optimise customer experience and deliver agreed KPIs and commission targets. Developing and managing all DaysOutGuide.co.uk content to ensure accurate, timely and engaging content for customers across Great Britain.Implementing, maintaining and evaluating an effective SEO and digital acquisition and retention programme to increase usage of DaysOutGuide.co.uk, improve conversions, ensure a strong position in natural search and maximise opportunities for growth. Developing and delivering the email communications in line with CRM strategy, including schedules, templates, content and broadcasts. Coordinating and acting on user experience research, customer feedback, analytics and insights to inform improvements to the customer journey and improve conversion on DaysOutGuide.co.uk. Maintaining a campaign evaluation programme to measure and report on the effectiveness of all activity and calculate return on investment.Managing budgetary expenditure and financial planning associated with the Days Out Guide digital activityProcuring and managing agencies and suppliers to ensure a high quality of service, effective spend and compliance with contractual commitments, including SLA’s and KPI’s. Show less Supporting the Third Party Development and Strategy Manager in the product launch and management of a new InterRail online retailing service in the spring of 2013.Key areas of responsibility currently include website content management and general product management.Supporting the Third Party Development and Strategy Manager in the planning, preparation and execution of launch communications and ongoing marketing activity for the My InterRail website. Principal Accountabilities:Responsible for the initial loading and continues updating of website contentUsing analytics tools to monitor performance and availability of website/e-commerce capability; Monitoring market development and competitor activity and proposing response initiatives where appropriate.Providing support to line manager in planning and preparation of marketing activity, including database mailings, online advertising, SEM and PR activity;Management of email communications, including schedules, templates, content and broadcasts. Coordination, management and reporting for Online display and SEM activities. Day-to-day liaison with front-end and back office suppliersKnowledge, Skills and Experience:Strong experience in website content managementGood knowledge of digital marketing techniquesAbility to communicate effectively with suppliers on technical and operational issues.A knowledge of and affinity for European travel.Ability to work effectively within a team.Additional skills:Constantly prioritising workload across a broad range of responsibilities, ensuring that key objectives are achieved; Flexible approach to workload management Show less

  • National Rail PPC & Display Manager

    Sept 2017 - May 2018

  • Digital Marketing Manager - Days Out Guide

    Apr 2016 - Sept 2017

  • InterRail Online Manager

    Apr 2013 - Apr 2016
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  Great ormond street hospital children's charity

  Oct 2018 - Jun 2019

  Senior acquisition direct marketing officer (maternity cover)

  Responsible for cost efficient regular donor acquisition via digital marketing channels. Core focus on Paid Search and Paid Social.

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  Global

  Jun 2019 - Mar 2020

  Digital marketing manager/analyst
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  Bob books ltd

  Jun 2020 - Oct 2020

  Digital marketing manager (maternity cover)
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  Love home swap

  Oct 2020 - Aug 2021

  Senior digital marketing executive
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  The scottish fine soaps company

  Aug 2021 - Jan 2023

  Head of marketing & digital

  Heading up Marketing and Digital, to deliver the market share and sales revenue growth ambitions of the business within the online space.

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  Minicabit

  May 2023 - Jun 2024

  Marketing manager
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  Essity

  Jun 2024 - now

  Digital activation manager