Experience

• 

  Sainsbury's

  Sept 2014 - Aug 2015

  Placement trainee

  • Sugar reduction in ambient drinks• Packaging colour management and weight reductionRelevant training and certifications obtained:• BRC Global Standards for Food Safety Issue 7 (Merit), CIEH Level 2 Award in Food Safety for Manufacturing, SEDEX, other internal training on site auditing, food safety, nutrition, labelling, print and colour, ethical trade, and sustainability.

• 

  University of surrey

  Nov 2015 - Jun 2016

  Student ambassador
• 

  Mossery

  Nov 2016 - Mar 2017

  Operations executive

  • E-commerce fulfilment, operations, and process improvement• Sales and account management• Customer experience

• 

  Uber

  May 2017 - Jun 2018

  • Launcher - Uber Eats marketing in Kuala Lumpur• Eater CRM, promotions and communications lead• Top of funnel acquisition - Riders to Eaters (R2E) • Social media strategy• Eater defect strategy • Cash arrear management and collection strategy

  • Marketing Analytics and Strategy

    Sept 2017 - Jun 2018

  • Strategy and Planning Graduate

    May 2017 - Sept 2017
• 

  Grab

  Jun 2018 - Feb 2022

  • Product, demand-shaping, sustainable growth, market insights • Regional CRM lifecycle lead for Grab Financial Group (Payments, Rewards, Lending, Insurance) • Transitioned to Grab post-merger• CRM lead for all verticals in Malaysia

  • Strategy & Projects Lead

    Feb 2020 - Feb 2022

  • Regional CRM Lifecycle Lead

    Aug 2019 - Jan 2020

  • Country CRM Assistant Manager

    Jun 2018 - Jul 2019
• 

  Terrae

  Jul 2020 - Jun 2023

  Co-founder

  Activewear Meets Purpose — terrae makes sustainable activewear designed for real bodies in real situations.

• 

  Mckinsey & company

  Apr 2022 - now

  • Associate

    Jun 2023 - now

  • Junior Associate

    Apr 2022 - May 2023