Experience

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  Worldline by atos

  Jul 2011 - May 2014

  Call center telemarketer
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  Henri, intégrateur domotique

  May 2014 - Jul 2014

  Marketing analyst
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  Samsung business france

  Jul 2015 - Jan 2016

  Assistante channel marketing btob / channel marketing junior

  • Management of partners network through the STEP portal: updated local contents, analyzed traffic and worked on online marketing.• Reseller Partner support: participated in promoting STEP portal to reseller and internal fields, organized partner events, followed up co-marketing actions and their budgets• Organized IT contests for resellers: internal and external communication (e-mailing campaigns via ELOQUA), creative and strategy support, reporting• Service providers’ relations management (communication agency, gift shop service provider, etc…) Show less

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  France télévisions editions numériques (ftven)

  Jan 2016 - Jul 2016

  Chargée de marketing numérique junior / digital marketing junior

  • Media planning: Planned and followed up display campaigns of France Télévisions, being the link between editors, graphic designers and the advertising team. Produced monthly reports about performance, working with Xiti tool and advertising department (FTP).• SEA: Acquisition Campaigns through Facebook Ads (used tool: Socialmoov), Campaigns briefing and launching with Google AdWords. Budget management.Project management: developed an expertise on the ASO (AppStore Optimization) to help promoting FTV mobile applications) • SEO: worked on optimized editorial content for the education product of France Télévisions. Show less

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  Philips

  Jul 2017 - Dec 2017

  Digital marketing assistant

  • CRM: created content; planned and managed CRM campaigns, implemented acquisition campaigns; analyzed campaigns trough Omniture (Adobe Analytics). • Website management: content creation through the website back office; website optimization (SEO); benchmarked competitive markets to come up with website corrections and modifications.• Data analysis: managed data tagging in digital campaigns; monitored media campaigns thanks to KPIs dashboards and AdHoc Analysis.• Community management: helped the community manager in his tasks; animated communities on Facebook (contest games, content moderation…). Show less

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  Ec21

  Jan 2018 - Mar 2018

  Global marketer

  Part-time work:• Assisted in planning and excuting marketing projects for various products • Conducted subsidiary projects such as a Cosmetics survey project for the Foundation of Korea Cosmetic Industry Institute• Pitched foreigner distributors and negociated with them in order to convince them importing the client's products

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  Ewideplus

  Mar 2018 - Apr 2019

  Marketing and planning manager

  Managed planning and marketing operations of the Galaxy App Store for the European market:• Planned next curations based on previous performance analysis• Worked hand in hand with design team in order to create promotion designs • Communication with the client• Conducted analysis and created monthly reports to drive stregical decisions

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  Hyperconnect

  May 2019 - Jan 2022

  Global business development manager

  Growth strategy for existing and new markets in Europe (France, Netherlands)Developed and executed the Brand strategy and communication for Azar Digital Marketing activities, strategy building, and budget management • Acquisition, purchase, re-targeting campaigns (Self served platforms & other publishers) • Performance Marketing over 2 different markets• Familiar with automation tools Offline Marketing activities, project management from A to Z, scale-up strategy buildingData research and analysis (SQL) • Monitoring of app traffic and sales, problem-solving. • Management of SQL database and user acquisitions (BigQuery) Show less

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  Tridge

  Jan 2022 - Jan 2023

  Growth marketer

  • Leading SEO actions (health monitoring, enhancement, expansion to new SERPs...) • Ran in parallel SEM campaigns in order to support and complement SEO actions (Google CPC, Microsoft Ads...)• Leading performance marketing campaigns on various paid media channels (Google Display, Meta, LinkedIn, Twitter...) as well as with ad networks such as TheTradeDesk • Managed various objective campaigns: lead generation campaigns, traffic acquisition campaigns, purely awareness campaigns...• Managing various content marketing efforts such as enhancing Tridge Blog, email marketing activities, and enhancing the social media marketing• Supporting sales teams and leadership content production team in their acquisition objective (Webinar registration acquisition strategy, Podcast awareness increase strategy, specific lead-generation or branding campaigns to support sales team activities....)• Participated in ad-hoc campaigns such as Out-Of-Home (OOH) branding campaign Show less

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  Protopie

  Jan 2023 - now

  Position focused on growth metrics and product-led growth• Defined and iterated on ProtoPie’s growth strategy • Managed the sales/business development activities, working as a bridge between marketing and sales efforts:• Developed generation strategies implementation, development, and scale-up• Created an SOP to maintain healthy email deliverability and domain reputation while running cold outreach• Led external and internal coordination, and overall organization for events ProtoPie attended or exhibited, worldwide Show less Position focused on growth metrics and product-led growth• Defined and iterated on ProtoPie’s growth strategy: Full ownership of digital marketing strategies and operations Developed and managed CRM strategies and operations Identified new growth channels and growth opportunities and implemented them to optimize all parts of the conversion funnel• Managed the sales/business development activities, working as a bridge between marketing and sales efforts: Lead generation strategies implementation, development, and scale-up (implementation of Apollo): cold outreach strategies, SOP for lead management and qualification, and more. Show less

  • Senior Growth Marketing Manager

    Jan 2024 - now

  • Growth Marketing Manager

    Jan 2023 - Jan 2024