Experience

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  Greater reading chamber of commerce & industry

  May 2014 - Aug 2014

  Government and community relations intern

  I worked with the Chamber to improve the business climate in Reading by advocating for business friendly legislation. I managed the Chamber's advocacy website (www.greaterreadingvoice.com) for the four months I was there. When I was there the midterm election was approaching so I created a voting campaign for the Chamber. The campaign was online and we set up interviews and meet & greets with the candidates. I attended the council meetings at the Chamber and participated and contributed information to the meetings. At the Chamber I helped to set up and I volunteered in the workforce pipeline initiatives. We went to local high schools and gave presentations about the importance of self discipline in order to have a successful future. Show less

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  Longwood gardens

  Jun 2015 - Aug 2016

  In this full-time, temporary position, I helped with the roll out of a new Membership program that involved restructuring of levels and benefits, updated branding, and a price increase for 65,000 households. I completely restructured and redesigned the 18 webpages in the Membership section of Longwood's website so it accurately represented the brand and structure of the new Membership program (Link Below). I handled email communications to Members, including Gardens'​ updates on events and exhibits, and also a series of eRenewal communications that are sent to segmented groups of expiring Members each month. The emails were mobile friendly and included personalization and segmentation to maximize open and click rates. I interacted with Members daily through the Membership email box which fielded questions, comments, and concerns about Memberships and the new program. I assisted with the content creation for onsite signs and print materials for the new program roll out. Show less In this full-time, paid internship position, my day-to-day tasks had a large emphasis on social media marketing, including content, moderation, and analytics for platforms including Facebook, Twitter, Instagram, Periscope, and Snapchat. Tools I used for social media were Hootsuite, Facebook scheduling and analytics, Iconosquare, and Tweetdeck. I used Drupal content management system to make web updates, create webpages, and to create a seasonal interpretative display guide for guests. I contributed to the Gardens' seasonal print brochure as an author, editor and photographer. Using Emma email marketing, I assisted with email campaigns including gardens updates, and I also created an 8 story monthly newsletter for Members. I contributed to the Longwood Gardens blog as an author and photographer, and I was also the editor of the Longwood Gardens Student Blog. Show less

  • Membership Coordinator

    May 2016 - Aug 2016

  • Marketing Intern

    Jun 2015 - May 2016
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  The institutes

  Aug 2016 - Aug 2020

  Digital marketing specialist

  Developed campaign plans to drive sales and engagement for specific personas. Developed skills doing hands-on tactical work including email marketing, social media marketing, website content management, and more.

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  Orion

  Aug 2020 - now

  Develop go-to-market strategies to drive sales and engagement for Orion technology. Collaborate with many teams to develop messaging, tactics, timelines, and more.

  • Director, Lead Generation

    Apr 2023 - now

  • Senior Marketing Manager, Lead Generation

    Feb 2022 - Apr 2023

  • Product Marketing Manager

    Aug 2020 - Feb 2022