
Timeline
About me
Growth & Performance Marketer | Boosting ROAS & ROI | Optimizing Funnels & Global Campaigns | Leader & Mentor | AI & Data-Driven Digital Marketing | Expertise in B2B, B2C, & D2C Across Industries
Education

Kurukshetra university
2008 - 2012Engineer's degree information technology
Experience

Mount talent consulting pvt ltd.
Oct 2014 - Feb 2018Digital marketing manager1. Led a team of designers and customer relationship executives, overseeing daily operations and strategic initiatives. 2. Developed business proposals and client presentations, tailored to specific project requirements and client needs.3. Managed SEO activities, paid ads, social media, ad copy optimization, budgeting, lead generation, and online reputation management (ORM).4. Designed and managed WordPress websites for both in-house and client projects, ensuring SEO friendliness and optimal performance.5. Handled job postings on platforms such as Naukri, LinkedIn, and Monster, and provided training to new hires on job portal management. Show less

Self employed
Feb 2018 - Jul 2018Freelancer digital marketer1. Provided digital marketing services to companies and SMEs, specializing in real estate, requirement, education, Wedding Films, Corporate Videos and eCommerce sectors.2. Managed Google ads, Facebook ads campaigns, handling monthly budgets of 2-3 Lakhs INR, optimizing for lead generation and cost efficiency.3. Designed and built websites on the WordPress platform, ensuring SEO optimization and user-friendly designs.4. Served as a part-time digital marketing trainer, conducting training sessions for businesses and educational institutes. Show less

Digitalmantra
Jul 2018 - Sept 2019Digital marketing manager and trainer1. Delivered both online and offline training to entrepreneurs, professionals, freelancers, and students, focusing on digital marketing strategies and tools.2. Generated leads through Google and Facebook ads, optimizing campaigns to attract qualified prospects, and played a pivotal role in lead nurturing and closures.3. Conducted regular demo sessions (online and offline) every weekend, contributing significantly to sales closures and revenue generation.4. Designed and developed course structures and content tailored for various audiences, ensuring comprehensive learning experiences.5. Mentored students and professionals in practical digital marketing techniques, including SEO, paid marketing, and social media strategies, fostering skill development and career growth. Show less

King koil
Sept 2019 - Dec 2021Digital marketing manager1. Led a cross-functional team of six, including designers, SEO specialists, and inside sales, to enhance digital marketing strategies.2. Managed monthly advertising budget across Facebook, Instagram, Google, and LinkedIn and Developed and implemented SEO strategies, leveraging SEMrush to optimize content and identify high-volume keywords.3. Planned and automated social media campaigns using Zoho Social, coordinating with designers, influencers, and managing giveaway campaigns to expand social reach.4. Handled online reputation management (ORM), addressing customer complaints and coordinating timely resolutions with internal departments.5. Integrated WhatsApp chatbot with ZOHO CRM for automated lead qualification and enhanced customer communication.6. Collaborated with the Marketing Director to design and implement lead generation funnels, ensuring seamless CRM integration for efficient lead management. Show less

Onextel media
Dec 2021 - Feb 2023Digital marketing manager1. Managed marketing budget, overseeing business events, paid advertising, social media, public relations, and communication strategies, driving brand visibility and revenue growth.2. Led a team of two (digital marketer and designer) to develop and execute integrated marketing campaigns across paid channels (Google, LinkedIn, Meta), social media platforms, and high-profile events.3. Worked closely with the CEO on messaging, content development, and solution presentations for client pitches, improving communication for key client acquisitions.4. Designed communication materials, content calendars, and social media assets, enhancing brand engagement and awareness.5. Managed and optimized paid ad campaigns, focusing on lead generation for SMS API, WhatsApp API, and chatbot solutions, ensuring maximum ROI through precise audience targeting and budget allocation.6. Planned and executed three large-scale events, securing partnerships with media houses like TOI, which led to high-value client leads and deal closures.7. Developed and implemented WhatsApp chatbot workflows, streamlining internal operations and improving client solutions.8. Supported the sales team by managing CRM workflows, presales support, and delivering customized client presentations, contributing to customer acquisition and retention.9. Collaborated with external agencies for marketing collateral, website updates, and CRM refinements, enhancing marketing efficiency and brand presence across channels. Show less

Jindalx
Feb 2023 - Nov 2024Marketing manager1. Developed budget strategies, set targets, and executed end-to-end marketing operations including A/B testing, SEO, landing page optimization, and media buying.2. Led campaign development to drive brand engagement and revenue growth through multi-channel marketing such as SEO, email marketing, Google Search Ads, LinkedIn Ads, and guest blogging.3. Implemented lead generation strategies, achieving significant results across different sectors4. Directed a team of 4 specialists (SEO experts, performance marketers, and email/database marketers).5. Collaborated with content teams, designers, IT, and external agencies for seamless marketing execution.6. Implemented ZOHO CRM for marketing and sales teams, enhancing lead management and workflow efficiency.7. Conducted KPI analysis and reporting on campaign performance to optimize results. Show less
Licenses & Certifications

Advance digital marketing training
Delhi school of internet marketingJul 2014- View certificate

Inbound certified
Hubspot academyNov 2018 
Google adwords
Google adwords certifiedJan 2018
Languages
- enEnglish
Recommendations

Quinton wash, popm
15-year product management leader, proficient in both Waterfall and Agile methodologies.Charlotte, North Carolina, United States
Chandra mani luitel
Assistant Branch Manager at Wall Street Exchange - A member of Emirates Post GroupEmirados Árabes Unidos
Ca deepak singh
Credit Manager at ICICI Bank Ltd| Chartered Accountant| M ComDelhi, India
Thomas wise
Data Scientist at Office for National StatisticsNewport, Wales, United Kingdom
Muhammad salman shafi, pmp®
Project Engineer at ESBDublin, County Dublin, Ireland
Araceli calderón moreno
Psicóloga General SanitariaTudela, Chartered Community of Navarre, Spain
Jennifer romer
Web Content ManagerWashington DC-Baltimore Area
Nurka galí
Aspiring Industrial Designer and Mechanical Engineer with a passion for creating functional, sustain...Barcelona, Cataluña, España
Facundo pereminsky
Senior Project Manager | Business Operations | MBA | Fluent in 5 languagesTel Aviv-Yafo, Tel Aviv District, Israel
Marlies blok
Sales Support bij Clear Channel Nederland | (Digital) Out Of HomeThe Randstad, Netherlands
...