Todd Bracken, MBA, MA

Todd bracken, mba, ma

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  • Timeline

  • About me

    Transformational Leader focused on creating effective organizations and healthcare technology products that improves patient care and outcomes.

  • Education

    • Regent university

      1989 - 1994
      Master of business administration (mba) product management

      Activities and Societies: Two-term Graduate Student Body President - Council of Graduate Students (1991-1993)

    • Asbury university

      1984 - 1988
      Ba communications, media production
  • Experience

    • Robinson-nugent, inc.

      Jan 1994 - Jan 1996
      Market analyst

      Recruited out of graduate school by senior management to manage strategic planning, emerging market assessment and product sales performance analysis. Directed consumer electronics, computer and telecommunications industry analysis for new product development and optimum market positioning of existing electronic interconnect products.Left Robinson-Nugent when presented with the opportunity to pursue broader responsibilities in the area of software product management.

    • Ceridian

      Jan 1996 - Jan 1998
      Project manager, product implementation & training

      Managed product deployment, setup and training among the company’s top accounts, most of them multiple site implementations, representing 20% of annual division product revenue.Left Ceridian in 1998 when recruited by IBM. The transition fulfilled a mid-career goal to work for IBM in new product development; a goal achieved 10 years ahead of schedule.

    • Ibm

      Aug 1998 - Jan 2000
      Senior product manager

      Part of IBM’s Software Group, Tivoli Systems, designs, implements and supports enterprise systems management solutions.Directed and managed IBM’s Change Management, Asset Management, and Decision Support for Service Desk product lines and related support teams. Managed identification and segmentation of international customer needs and global market opportunities. Directed product positioning and promotion through international sales and distribution channels. Total annual product revenue under management exceeded $90 million dollars.• In 2000, received recognition as IBM’s top performing Senior Product Manager in the division• Directed turn-around of IBM’s Decision Support product, achieving 15% revenue growth despite operating in the midst of the market downturn in the tech sector at that time• Directed the convergence of Internet interoperability, software, hardware, and industry best practices into one of IBM’s first ASP-based product offerings• Served as a frequent speaker at industry events, IBM company gatherings, and customer meetings around the world on business and product innovation topics Show less

    • Peregrine systems

      Jan 2000 - Aug 2001
      Product management team lead

      Peregrine Systems designs, implements and supports CRM, ERM and e-Markets Enablement solutions for enterprise and mid-market customers. In 2000 Peregrine Systems acquired IBM’s CRM/ERM suite of products and associated human resources.Managed Peregrine’s Indianapolis-based product management organization immediately following their acquisition of IBM’s CRM/ERM suite of products. Directed post-acquisition product migration activities among key customer base to maximize the acquisition-for-market-share returns. Selected to work directly with critical, “top tier” customer migrations including the Federal Aviation Administration, Nestle, Delta Air Lines, Lloyds Bank of London, Royal Bank of Scotland, and Credit Suisse of Germany. Show less

    • Biosentinel solutions, llc.

      Aug 2001 - Jan 2012
      Product director / founder / chief executive officer

      BioSentinel Solutions designs and develops public sector information technology solutions for real-time syndromic surveillance and emerging symptom monitoring within the general public.Developed in response to 9/11, BioSentinel is an information technology-based product that delivers real-time monitoring of emerging outbreaks and illnesses ranging from common flu to the potential bio-terrorist release of a pathogenic agent, providing pinpoint symptom profiling and geographically-specific early warning of emerging activity. Created and executed national strategic marketing plans. Synthesized market opportunity, voice-of-customer data and agile product development methodologies to accelerate time-to-market product development and launch. Led seventeen-member product development team.• Invited twice to the White House to brief senior officials within the Department of Homeland Security (DHS), as well as senior advisors to the President within the White House Office of Science and Technology Policy• BioSentinel garnered national press coverage in over 20 different media outlets including CNN, several newspaper articles and Government publications• Primary Inventor of BioSentinel® technology. Awarded Patent: “System and Method for Identification and Notification of Elevated Over-the-Counter Medication Sales with Response Coordination”. Patent No.: US 7,069,233• 2005 & 2010 Mira Award Finalist for new product innovation in the fields of health care/life sciences • BioSentinel was among the first Cloud-Based, SaaS solutions to be available via Amazon EC2 Show less

    • Anthem, inc.

      Jan 2012 - Feb 2014
      Senior solutions architect

      One of the country’s largest Medicare Administrative Contractors, Anthem’s National Government Services (NGS) offers public sector solutions in the areas of health care administrative services, health care information technology, and health care support services.Hired by the CEO to identify and architect new technology solutions across the entire NGS enterprise. Conceived and directed a diverse portfolio of new solution projects encompassing internal process improvements, on-contract growth opportunities, and advanced development initiatives. Spearheaded the company’s mobile technology strategy and initial mobile product offerings.• Transformed the medical review process, significantly reducing waste, fraud and abuse, by architecting and applying advanced fraud big data analytics (aberrant provider claims) to audit selection criteria• Created a management process roadmap by which new innovations could be more effectively identified, evaluated, and implemented throughout the entire solutions architecting pipeline Show less

    • Interactive intelligence

      Jun 2014 - Feb 2016
      Senior product manager

      Interactive Intelligence Group, Inc. (NASDAQ: ININ) is a global provider of contact center, unified communications, and business process automation software and services designed to improve the customer interaction experience.Created and managed multi-year solution strategy and roadmap for the Interaction Process Automation® (IPA) product line and the Interaction Mobilizer® mobile development platform. Led the collaborative effort with Development, Testing, Support, Marketing, Sales, Professional Services, Partners, Customers and key industry analysts to competitively enhance product functionality and increase user satisfaction. Developed positioning/marketing messaging and product launch plans with key deliverables, milestones, and assigned accountabilities. As the agile Product Owner, conducted agile chartering, stand-ups, and sprint meetings utilizing software collaboration tools (JIRA and Confluence) for product development management.In late 2015, assumed the additional responsibilities of an Engagement Manager to leverage skills in sales channel support, opportunity analysis, and product marketing among the sales personnel, reseller partners, prospects, and existing customers.• Top Fortune 500 companies selected IPA as their process automation solution of choice including IKEA, Cardinal Health, Kohl’s, Home Depot/Blinds.com, Crutchfield, and B&H Photo• Led the process automation server redesign effort that resulted in a 10-fold increase in processing performance, solving a performance bottleneck experienced by our most active customers• Conducted numerous sales channel enablement seminars to build more effective product positioning and product knowledge• Conducted numerous “Discovery Workshops” with prospective customers to determine product need, value proposition, and quantifiable return on investment Show less

    • Allpaid

      Aug 2019 - Sept 2020

      Hired by the VP to build nonexistent product management department and innovate existing marketing efforts. Promoted twice within one year. Started as Product Marketing Manager, then promoted to Product Line Manager. Finally promoted to Manager to lead all activity for both the Product Management and Marketing departments.-Started as a team of one, and built a nine member team powerhouse that included three UX/UI Designers, three Technical Writers, one Marketing Manager, one Marketing Associate, and one Adobe Captivate Designer.-Redesigned and rearchitected the entire payments platform of solutions including a new guest payment process, new registered user process including enhanced profile management and new card wallet and recurring payments functionality.-Completely modernized the company’s online presence with the creation of the new AllPaid.com website leveraging new graphics and flat 2.0 design principles.-Created over 450 Product Management User Stories and groomed them for development.Implemented the expanded use of improved SEO and Google Analytics throughout all payment platform products.-Implemented a new social media strategy including weekly publishing of new content. Rebranded Media Kits, all marketing literature, and new RFP templates. Redesigned all trade show literature and sales support material and presentations.-Directed the design and rollout of an enterprise LMS, a significant upgrade to the previous GoToWebinar approach to customer product training.-Created over 30 new documents that did not previously exist such as new User Guides, Technical Design documents and other content for internal and external consumers.-Awarded AllPaid’s top employee recognition for outstanding leadership and team effectiveness. Show less

      • Manager, Product Management & Marketing

        Jan 2020 - Sept 2020
      • Product Line Manager, Payment Services

        Sept 2019 - Jan 2020
      • Product Marketing Manager, Payment Services

        Aug 2019 - Sept 2019
    • Crowe

      Oct 2021 - Feb 2024
      Product management practice leader

      Responsibilities included:-Working with key stakeholders to define, develop, communicate and implement product strategy and product management practice requirements across the company’s multiple industries and business verticals-Training, coaching, and mentoring Product Managers to grow and mature their product management skills and abilities-Owning and maintaining the company wide product portfolio-Working with Product Managers to track product lifecycles, roadmaps, ROI, and other metrics needed to track product health and profitability.-Advising upper management on product opportunities, current status, investments, risks, and strategy-Collaborating with business unit leaders, sales, marketing, UI/UX, and product development teams to create repeatable processes for defining product vision, go-to-market strategies, customer feedback, measuring product value and adapting to market changes-Serving as a servant leader to the organization’s Product Managers to identify and remove impediments preventing their success -Creating templates and standards for product vision, roadmaps, gap analysis, and dashboards-Designing education, standards, and career development opportunities within the Product Management practice Show less

    • Respercare, llc

      Feb 2024 - now
      Co-founder & ceo
  • Licenses & Certifications

  • Volunteer Experience

    • Commission Member

      Issued by Fishers Advisory Plan Commission on Jan 2010
      Fishers Advisory Plan CommissionAssociated with Todd Bracken, MBA, MA
    • Commission Member

      Issued by Fishers Economic & Community Development Commission on Jan 2010
      Fishers Economic & Community Development CommissionAssociated with Todd Bracken, MBA, MA
    • Board President

      Issued by Fishers Board of Zoning Appeals, Fall Creek Township on Jan 2009
      Fishers Board of Zoning Appeals, Fall Creek TownshipAssociated with Todd Bracken, MBA, MA
    • Council Member

      Issued by Fishers Technology & Telecommunications Advisory Council on Jan 2006
      Fishers Technology & Telecommunications Advisory CouncilAssociated with Todd Bracken, MBA, MA
    • Board Member

      Issued by Board of Directors, Fishers YMCA on Jan 2002
      Board of Directors, Fishers YMCAAssociated with Todd Bracken, MBA, MA
    • Precinct Committeeman

      Issued by Republican Party on Jan 1998
      Republican PartyAssociated with Todd Bracken, MBA, MA
    • Indiana Republican State Convention Delegate

      Issued by Republican Party on Jan 2000
      Republican PartyAssociated with Todd Bracken, MBA, MA