Experience

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  Sparta consulting group

  Sept 2014 - Feb 2015

  Sales marketing manager

  As a B2B sales rep, my role is to develop and maintain relationships with businesses that could benefit from our products or services. I am responsible for prospecting and identifying potential clients, as well as creating and delivering sales pitches to persuade them to purchase from our company.One of my key responsibilities is to understand the needs and pain points of our target audience, which involves conducting market research and engaging with potential customers to gain a better understanding of their business goals and challenges. With this knowledge, I can tailor my sales approach and positioning to address their specific needs. Show less

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  Elan brand builders

  Jan 2016 - Mar 2019

  Digital marketing strategist

  As a marketing manager at an agency, my role involves overseeing various aspects of marketing campaigns for our clients. I work closely with the account team to understand the client's needs and develop marketing strategies that align with their goals.One of my key responsibilities is to ensure that the marketing campaigns we create are innovative and effective. This involves staying up-to-date with the latest marketing trends and technologies, as well as conducting market research to gain a better understanding of our target audience.I am also responsible for managing the day-to-day operations of the marketing department, including delegating tasks to my team members, monitoring project timelines, and ensuring that all deliverables are high-quality and meet the client's expectations. Show less

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  Paramount residential mortgage group inc. (prmg inc.)

  Apr 2019 - May 2023

  Head of performance marketing

  As a digital marketing and lead generation specialist I am primarily responsible for generating high-quality leads and directly helping PRMG grow its business by increasing its employee base and ultimately boosting company production. With a steady stream of qualified leads, PRMG has improved its sales conversion rate and overall profitability. Additionally, as a lead generation specialist I can provide valuable insights into customer behavior and preferences, helping any business optimize its marketing and sales strategies for maximum effectiveness. Show less

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  Convert it marketing

  May 2023 - now

  Senior paid search manager

  Oversee end-to-end execution of paid digital marketing channels. Analyze campaign performance and optimize for continuous improvement. By leveraging creativity and data-driven insights, I drive impactful campaigns that enhance brand visibility, engage target audiences, and contribute to business growth.