Abu Sule

Abu sule

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  • Timeline

  • About me

    National Sales Manager at Tasty Time Nigeria Limited.

  • Education

    • Lagos state university, lagos nigeria

      2006 - 2008
      Master of science (msc) economics. merit

      Activities and Societies: Leadership and Citizen training Club(Man O' War Club). In addition, Abu Sule has a Master of Business Administration (MBA) Marketing from University of Ado-Ekiti, Nigeria and a Bachelor of Science degree in Business Administration from Ambrose Alli University, Nigeria.

    • University of ado-ekiti

      2001 - 2003
      Mba marketing. master of business administration(marketing)

      Activities and Societies: Man O' War Club.

    • Unity school, agbarho, via warri.

      1975 - 1980
      West africa school certificate

      Activities and Societies: Man O War. (Citizen and Leadership Training).

    • Ambrose alli university

      2003 - 2006
      Bachelor of science (b.sc.) business administration and management, general
  • Experience

    • Guinness nigeria plc, nigeria.

      Mar 1992 - Jun 2009
      Business development manager

      This role focuses on delivery value, volume and profit goals through key Accounts by repositioning these key Accounts for growth and sustainable business performances.I have constantly grew Area Sales volume by 21% and above while surpassing my set sales targets on this role by focusing on new routes expansion, direct delivery from Breweries instead of via depots, effective coverage of key Accounts and at least 5 major Wholesalers, additional investment of key Accounts in sales vans, ware housing, real time information on volume based incentives like Bumper Buy Scheme, Capability enhancement for Key Accounts' van sales men which aided performance.Prudent use of tactical budget to counter competitive activities and prompt deployment of point of purchase materials to own Decision corridors.Proactive and regular Key Accounts performance reviews, prompt anticipation and resolution of trade issues, financial advisory services on Distribution Finance Scheme (DFS), Retail Redistribution Scheme (RRS), increased distributors and trade profitability, education on safety, ethics, control and compliance and other business interventions for growth and profitability.Major Achievement are:Brought back troubled Key Accounts' businesses to become profitable Volume and Growth Managing Director"s Award Winners.Re-aligned and bonded a fragmented Sales team that was delivering profitable sales volume from mere 7% to 28% to Ibadan Division.Won 477khls MD's Award for making a difference in profitable Sales Volume.Won Passion for Growth Award.Won Extra Smooth Volume Target Achievement at Launch.Also won National Malta Guinness New Stockist Award as a Retail Development Manager at Guinness Nigeria. Show less

    • Dambold petroleum ltd

      Sept 2009 - Aug 2011
      Sales manager

      As a Sales Manager at Dambold Petroleum, my role focuses on providing leadership and coordination of team to achieve Growth agenda of Dambold Petroleum which led the establishment of additional filling stations, introduction of ATM Machines in partnership with our bankers, Restaurants, Supermarkets, engine oil and other lubricants also in partnership with major marketers at each filling station in addition to giving V. I. P quality service delivery to our consumers by regularly seeking opinion from our satisfied consumers the best ways to make them 'feel' served.Built team's capabilities and morale through training and coaching on customer service best practices, that is, giving the consumers memorable experience in each of our filling stations. Alignment of team with the company strategic view and setting clear performance parameters for team members.Regularly give appropriate and timely feedback on performance and recommend high flyers for higher responsibilities.Prudently managed operating budget with yearly savings of 19% and above without compromising quality of service delivery through appropriate control mechanism. Show less

    • Proximity communications ltd.

      Aug 2011 - May 2013
      Head, field sales and activation operations.

      In this role, it is my responsibility to provide leadership and coordination for the Sales and Activation team by repositioning the personnel based on their skills and competencies which ensured increased overall productivity, efficiency and execution excellence.Build the capabilities and morale of field Operatives that constantly delivered on objectives by redefining roles and responsibilities, setting clear parameters while filling capability gaps through training and coaching using the EDIC (Explain, Demonstrate, Imitate, Consolidate) Model to ensure talent pipeline.Regularly evaluate performances of Field force and give timely and appropriate feedback using the BCA (Behavior, Effect of behavior, Actions taken to Correct behavior)Model.Prudently manage field operations budget with year end savings of not less than 28% without compromising quality of service delivery via the introduction of appropriate controls and blocking of leakages in the system. Show less

    • Tasty time nigeria limited

      Oct 2014 - now
      National sales manager

      • Develop, build and ensured channel Partners’ relationships using the’ 5 Big Wins’: Build relationship and support for trade Partners using the 5 Big Wins.• Develop strategies for Increase sales and product penetration: Identify, classify and support all channel Partners.• Ensure improve stock management in all channels of distribution visited: Manage stocks in channels and report. Obtain information on stocking from all visited outlets (where from, when, where to, why stocks pending or stock out).• Develop and build brand Visibility: Increase brand awareness (signage, point of sales materials distribution and visibility).Dominate/own decision corridors in outlets. Support all identified outlets with point of sales materials. Identify, remove and replace all expired and damaged brand messages.• Ensure price compliance of RRP and RWP at channels of distribution: Get the commitment and support of channel partners to comply with recommended selling prices in all channels of distribution.• Develop Sales incentives and support sales promotions and events: Get trade partners commitment and support for our sales promotions, products, services, and events. Carry along all trade partners through persuasion, briefing, meetings and reviews in order to align with our trade objectives and growth agenda.• Work with Human Capital department to determined training needs and support to increase product knowledge of team: Informal and on the spot training in all visited outlets on products, services, sales promotions and events being run in channels, or regions or national.• Operate a reporting system that capture data on market intelligence and feed backs: Competitive activities at channels of distribution must be prompt, fresh and timely reported. Get feed backs from channels of distribution on our products , services, sales promotions and events. Show less

  • Licenses & Certifications

    • Iata stepping into management

      Iata training and development instute, montreal, canada.
      Sept 2011
  • Honors & Awards

    • Awarded to Abu Sule
      477KIHLS Managing Director's Award Guinness Nigeria PLC Dec 2008 Award for Business Development Managers that Made A Difference in Volume and Value.
    • Awarded to Abu Sule
      Passion For Growth Award Guinness Nigeria PLC Jun 2007 Achieved Volume and Value Growth over the Previous year.
    • Awarded to Abu Sule
      National Malta Guinness Stockist Award Guinness Nigeria PLC. Aug 1997 Achieved the Highest New stockist of Malta Guinness Brand Nationally.
  • Volunteer Experience

    • Citizen and Leadership Training Scheme.

      Issued by Man O' War Club.
      Man O' War Club.Associated with Abu Sule