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Shantanu Chatterjee

Shantanu chatterjee

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location of Shantanu ChatterjeeSouth Delhi, Delhi, India
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  • Timeline

  • About me

    Digital Marketing Manager at YePaisa.com

  • Education

    • D.a.v centenary public school, jaipur

      1996 - 2008
      High school cbse a

      Activities and Societies: • Member of D.A.V Centenary Council in the capacity of House Captain (2007-08). • Secretary of the five-member organising committee for the school’s quadrennial festival (2007); Awarded Swami Vivekanand trophy for being the best all-rounder Student ’07. • Represented the school as a member of the Debate, Quiz and Elocution teams (2001-06), Member of the school theatre group (2004-06). • Represented the school as a member of the D.A.V Centenary football team (2006-08). 2006 Central Board for Secondary Education (CBSE) - 85% (Economics, Accountancy, Applied Mathematics, Business Studies, English, Statistics)2004 Central Board for Secondary Education (CBSE) – 74% (Sciences – Physics, Chemistry, Biology; Mathematics, Computer Science, Social Science, English, Sanskrit)

    • Madras christian college

      2008 - 2011
      Bachelor's degree economics a

      Activities and Societies: Member of MCC Council (2010-11); Member of MCC L&D Team (2008-11); Gen Sec.-Sec. for L&D Activities Selaiyur Hall MCC (2010-11); Awarded Best Outgoing Selaiyurian- Hall Resident(2011); Assistant-Editor of college newsletter Tree Talk (2010); National Service Scheme (NSS) participant; Member of theatre group Speaking Tree (2010-11); Represented MCC as a member of the football team (2008-09); Founder STEPS a program providing education to college workers kids by the students. BA Economics – First Class (71%) Projects undertaken: 1) ‘Study on an urban slum and statistical interpretation of collected data’ (Environmental Economics project)2) ‘A study on product innovation – a case study of Guindy Machine Tools’ (Entrepreneurship & Business Development project).Academic recognition: Gunn Memorial Gold Medal for Introductory Statistics (2008-09), Miller Memorial Prize for English (2010-11).

  • Experience

    • Bagda management & consultants

      May 2010 - Aug 2010
      Analyst- intern

      -Maintain client portfolios, reporting & Account matching, Mutual fund & SIP sales, online trading.

    • Google

      May 2011 - Oct 2013

      Responsibilities: -Ad Review Operations, EMEA markets stakeholder reporting, Account deep dive and Analysis, Market study & Product Solutions. Responsibilities: -Direct Sales to Australia and New Zealand Clients.-Made sales worth 157K $ of Google Products.-Dealing with High Tier Google AdWords Clients. Responsibilities: -Auditing & Reporting Client Accounts, Creating online campaigns, YouTube marketing.-Creating Account structures, Ad creation & Approval, Market Reporting, Business Review Reporting. Responsibilities: -Design, Optimize & Market online sales campaigns using Google AdWords for clients like Microsoft, Symantec, Nokia, Warner brothers, Sainsbury, Tesla Direct, and Ikea.

      • Associate Account Strategist

        Dec 2012 - Oct 2013

      • Account Manager

        Feb 2012 - Dec 2012

      • Sales Engine Coordinator

        Oct 2011 - Feb 2012

      • Account Optimizer

        May 2011 - Oct 2011

    • Freelance.com

      Nov 2013 - Jun 2014
      Online content editor

      -Online Content posting.-Ad reviewer and analyst.-Contract based jobs-Social Media Marketing

    • Valueleaf services (india) pvt. ltd.

      Jul 2014 - Jul 2015
      Manager- digital sales

      -Inside Sales Account Manager, Bangalore (July, 2014-Nov, 2015)Responsibilities: - Online Campaign Management, Inside Sales, Field Sales, Digital Sales of solutions such as Email, SMS, WhatsApp, Social Media & Adwords.-Manager-Digital Sales, Bangalore (Nov, 2014-June, 2015)Responsibilities: - Online Sales Manager (Real Estate, E-commerce, Retail & Healthcare), Inside Sales, Field Sales, Digital Sales of solutions such as Email, SMS, WhatsApp, Social Media & Adwords, Managed a team of 8 Bde’s along with Intern management.- Recruitment & Training of Business Development Executives.- Process Mapping, Custom Solution Design, Inbound query management, Proposal Design, Content design & Sales Pitch structuration- Vendor & publisher management, Agency tie up & SalesRevenue & Clientele:- Monthly revenue targets Over- achieved on multiple occasions, Incentives claimed more than 8 times.- Monthly revenue brought in upwards of 5 Lakhs over 9 months, Revenue achieved over the last year around 50 Lakhs, High priced solutions sold over twice the margin.- Praises & appraises received by multiple clients.- Book of business of clients like HDFC Developers, Sobha Developers, Motherhood Hospital , Cloud Nine Hospital, Dr.Batras, Air Asia, Goodyear Tires, Religare securities, Hindustan Times, Mad over donuts, Ola cabs & more Show less

    • Yepaisa

      Aug 2015 - now
      Digital marketing manager

      -Responsibilities• Media planning and buying• Handle PAID,EARNED & OWNED media.• Manage YePaisa's online presence on SEM, PLA & Display networks.• Coordinate with the in-house promotions & tech team to develop customer focused propositions like price markdowns, discount offers & coupon led promos. • Manage month-on-month spends & performance across paid platforms• Manage digital marketing events and plans, expansion on mobile via InMobi, Flurry and chart-busters.• Email and SMS Marketing Campaigns to drive downloads• Affiliate tie ups and partnership acquisition.• Organize and conduct USER engagement activities on Social Media Platform's/• Develop visual concepts for category & brand landing pages. Show less

  • Licenses & Certifications

  • Volunteer Experience

    • Cultural, L&D, Sponsorship Committee Head

      Issued by Deepwoods,Madras Christian College on Nov 2010
      Deepwoods,Madras Christian CollegeAssociated with Shantanu Chatterjee

    • Cultural, L&D, Finance, Budgeting, F&B, Band Manager

      Issued by Moonshadow, Madras Christian College on Jun 2010
      Moonshadow, Madras Christian CollegeAssociated with Shantanu Chatterjee