Reema Khaled

Riffa, Southern Governorate, Bahrain

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Timeline
About me
Digital Marketing & Communications | CDMA
Education
- Bahrain polytechnic
  2019 - 2023
  Bachelor of business marketing
  Activities and Societies: A member of the Bahrain Polytechnic Volunteers Club Social Committee Vice Chair in the Bahrain Polytechnic Student Council As a problem-based learning institution, the Bahrain Polytechnic ensures that all graduates are embedded with employability skills. In the marketing major, we are considered trainees more than students. As an applied educational institution, we work with real-life clients and present marketing solutions after months of research and planning, including digital marketing and developing social media campaigns, all while preparing to pitch to the brand managers or executives of the company… Show more As a problem-based learning institution, the Bahrain Polytechnic ensures that all graduates are embedded with employability skills. In the marketing major, we are considered trainees more than students. As an applied educational institution, we work with real-life clients and present marketing solutions after months of research and planning, including digital marketing and developing social media campaigns, all while preparing to pitch to the brand managers or executives of the company. The courses I've taken in the major are: 1. Market research2. Integrated Marketing Communications3. Digital Marketing4. Services Marketing5. Brand Management6. Marketing Management7. Marketing Planning8. Social Media Marketing StrategyThe institution supports practical learning, especially in the marketing major where it's very hands-on, ensuring work-ready graduates. Show less
- Digital marketing institute
  2023 - 2023
  Certified digital marketing associate digital marketing
- Al noor international school
  2017 - 2019
  Igcse, as & a levels
Experience
- The benefit company
  Jun 2018 - Aug 2018
  Credit reference bureau summer intern
- D11 gaming
  Jan 2022 - May 2022
  Marketing trainee
  D11 is a gaming company hosting tournaments with reward systems. They needed a communications solution through a campaign to raise awareness.• Responsibilities: creating a communications campaign to raise brand awareness and positioning.Took over the role of class representative, to ensure sixty marketers were all working in unison towards creating the survey, with qualitative and quantitative components. • Market research (primary: survey, secondary)• Created brand audit• Used Microsoft Excel to collect the raw survey data and analyze them.• Created a Communications Campaign• Developed brand message, created content• Pitched to the executive members of the company Show less
- Sage kitchen bahrain
  Mar 2022 - Jun 2022
  Marketing trainee
  Sage Kitchen is a high-end meat specialty restaurant located in Riffa Views, they were chosen as it had the potential to strengthen its brand and services.• Responsibilities: Evaluate the service process, create an improved service blueprint, recommend a brand extension and create a proposed brand manual. along with a full servicescape and event planning for a food festival.• Developed Brand Audit and a Service Audit to show the consistency of their brand, the holistic view of their service provided and experience• Created brand extension manual consisting of their brand palette, do's and don'ts, improved tagline, and sample advertising content• Created a services marketing plan, including the servicescape and service blueprint, to showcase the process of the entire service experience and how to improve it for it to become a seamless experience• Pitched in a brand exhibition showcasing the brand extension proposal along with the brand manual Show less
- Bahrain economic development board (edb)
  Jul 2022 - Aug 2022
  Summer intern
  The EDB works towards attracting foreign investments to Bahrain to achieve Economic Growth. They help in bringing in investment and support opening up businesses.In events marketing, I drafted emails for sponsors and organizers abroad while analyzing floor plans to orchestrate effective marketing during the events. In digital marketing, I did in-depth research on content management platforms to recommend for the organization, then proceeded to present it to the Director of Marketing. I also helped in Email Marketing with the use of MailChimp, a database tool used for post-service marketing. Show less
- Unilever
  Sept 2022 - Jan 2023
  Marketing trainee
  Unilever is a fast-moving consumer goods company that meets everyday needs from Personal Care, Beauty and Well-being, Home Care and Nutrition* Worked with Lux, Dove, and Lifebuoy• Responsibilities: create a marketing plan while proposing improved strategies, social media marketing strategy to create effective campaigns and marketing strategy dependent on survey responses totaling 800, and secondary industry research to analyze trends• Conducting a brand audit• Benchmarking against competitors and industry• Extensive market research (qualitative & quantitative primary: survey with 800 respondents & secondary research)• Created a proposed Marketing Plan, including strategy, 7Ps, and budgeting• Pitched the proposed theme and social media campaign Show less
- Softeq
  Feb 2023 - Jun 2023
  Marketing associate consultant
- Ignite bahrain
  Jun 2023 - Dec 2023
  Marketing specialist
- Bede bahrain
  Dec 2023 - now
  Digital marketing & communications
Licenses & Certifications
- Advanced levels
  Cambridge assessment international education
  Jun 2019
- Advanced subsidiary level
  Cambridge assessment international education
  Jun 2018
- Ielts
  British council
  Feb 2019
- International general certification of secondary education
  Cambridge assessment international education
  Jun 2017
- Injaz enterpreneurship master class program
  Injaz al-arab
  Jan 2016
Honors & Awards
- Awarded to Reema Khaled
  Marketing Campaign of the Year Bachelor of Business Marketing - Bahrain Polytechnic Jul 2022 It is an honor to have been awarded Marketing Campaign of the Year out of 18 teams for the client D11 Gaming/TESMENA, as I, along with my team, conducted in-depth research, creating a marketing intelligence report with in-depth analysis of the findings (primary: a survey with over 700 respondents and interviews & secondary research) before creating a communications campaign to raise awareness and position them in the market through consistent messages across social media content.
- Awarded to Reema Khaled
  Trade Quest Winner (3rd Place) Bahrain Bourse Apr 2018 TradeQuest is a stock market simulation program providing real-life simulation experience of capital market investment by learning the systems and regulations implemented at both Bahrain Bourse and NYSE, analyzing and selecting which shares to invest in, and managing a portfolio of shares, in addition to presentations, teamwork, conflict and time management skills.I was the Risk Manager for the NYSE, analyzing the market and the stocks in the portfolio through the BETA and the P/E… Show more TradeQuest is a stock market simulation program providing real-life simulation experience of capital market investment by learning the systems and regulations implemented at both Bahrain Bourse and NYSE, analyzing and selecting which shares to invest in, and managing a portfolio of shares, in addition to presentations, teamwork, conflict and time management skills.I was the Risk Manager for the NYSE, analyzing the market and the stocks in the portfolio through the BETA and the P/E Ratio, using the diversification strategy to keep the balanced-approach. Every Buy, Sell and Hold was monitored and approved by me. This strengthened by critical thinking and analytical skills, along with my presentation skills and communication with my team. Show less
Volunteer Experience
- Member
  Issued by Bahrain Polytechnic on Sept 2019
  Associated with Reema Khaled
- Event Organizer
  Issued by Bachelor of Business Marketing - Bahrain Polytechnic on Nov 2022
  Associated with Reema Khaled