
Timeline
About me
Commercial Sales Manager leading sales growth with marketing expertise | FMCG, Home appliances, E-Commerce | @Mars, Henkel, Mondelez, Universal, Capiter
Education

Zagazig university
2002 - 2005Bachelor of arts (b.a.) french studies good
Zagazig university
2005 - 2006High school diploma education good
Arab academy for science, technology and maritime transport
2023 - 2025Master of business administration - mba business administration
Experience

Mars
Jan 2006 - Dec 2010Unit sales supervisor• Handling business with SR / 2 Million monthly.• Handling two credit salesmen & three impulse salesmen.• Dual sales confectionery & Ice Cream salesman.• Monthly 100 % sales & collection target.• Following JPS routing to achieve 100 % coverage.• Sell to every single call at least 1 SKU to achieve both productivity & Distribution targets.• Ensure 100 % of assets are placed within 2 Meters near the cash zone area.• 100 % Assets Verification.• Reporting to Regional Manager. • Negotiation (Display contracts, shelf space increasing to extra business, free display for trade offers, product listing) as trade margin & sales analyzing report.• Achieved 20% growth yearly by area.• 0.21 % freshness from total year sales. Show less

Henkel
Jan 2011 - Oct 2014Retail & key retail sales manager• Handling business with L.E / 3 Million monthly and achieved 27% growth versus last year.• Manage Retail, LG Supervisors & Key Retail order sales representatives and report to RSM.• Set sales retail supervisor & salesmen monthly sales targets. • Analyze sales targets according to categories and leading products.• Plan and set the monthly sales forecasting needed.• Set item sales targets according to the previous year's sales, required growth rate and accordingly distribute the target between the team in collaboration with my manager.• Achieve sales targets including volume, value and any other quantitative target set by management through leading, coaching and directing the assigned salesmen. The collection of dues is a vital part of the job.• Make sales reports after releasing the new products about the market’s reactions and recommendations.• Make continuous reports following up on the competitors' products and the imitative products.• Develop sales team skills and assist them to enhance their performance by training on selling skills.• Solve customer issues inside and outside the company and achieve customer satisfaction all the time by constantly examining their requirements.• Develop constructive and cooperative working relationships with others, and maintain them over time.• Conduct regular and constant visits to the market evaluating potential clients and identifying new sales opportunities.• Monitor the implementation of supervisors & the salesmen visiting and recording the preset daily sales routes.• Conducted my team with a new project Fact Book. Achieved all KPIs (Coverage, Distribution, productivity, Value & volume)• Negotiation (Display contracts, shelf space increasing to extra business, free display for trade offers, product listing,) as trade margin & sales analyzing report. Show less

Mondelēz international
Oct 2014 - Jan 2016Cairo retail sales manager• Handling business with L.E / 15 Million monthly (Chocolate – Candy – Gum – Biscuits – P.B).• Achieved 39% of growth by area in quarter VS 2014.• Ensure 100 % coolers and solutions are placed in the hot zone & cash zone area.• 100 % Assets Verification & not abused by planogram display.• Negotiation (Display Perfect store contracts, shelf space increasing to extra business, free display for trade offers, product listing,) as trade margin & sales analyzing report.• Achieve all KPIs (Must Stock List – AMF – Inactive Customer – L.E – Perfect Stores…) • Design and control Van Route to increase Coverage & Productivity.• Make continuous reports following up on the competitors' products and the imitative products.• Develop sales team skills and assist them to enhance their performance.• Solve customer issues inside and outside the company.• Conduct regular and constant visits to the market. Monitor the implementation of supervisors & the salesmen visiting and recording the preset daily sales routes. Show less

Universal group
Jan 2016 - Jan 2020Regional sales manager• Handling business with L.E / 50 Million monthly (Collection & Sales out).• Achieved progress in market share from 20% to 60% in total Delta in one year. • Achieved 100% progress in Coverage and new Customers in Delta & Canal in 6 Months.• Helping with all company's targets (Hiring & Structure plan, Training, Pricing, listing increase, Routing & Coverage, Target value & volume, Displays and Company policy) • Plan and set the sales forecasting needed Yearly & Monthly.• Achieve sales targets including volume, value and any other quantitative targets through leading, coaching and directing the assigned area sales managers.• Develop sales team skills and assist them to enhance their performance.• Solve customer issues inside and outside the company.• Make continuous reports following up on the competitors' products and news.• Make report designs and follow up with all my team daily.• Conduct regular and constant visits to the market evaluating potential clients and identifying new sales opportunities. Show less

Corona
Jan 2020 - Aug 2021G. cairo regional sales manager• Manage Cairo & Giza branches (Retail, Wholesale, L.G) with 3 Unit managers, 12 supervisors and 60 sales reps,• 40% of growth by region in the first year.• Ensure 100 % coolers and solutions are placed in the hot zone & cash zone area.• Achieve all KPI’s (Coverage - Must Stock List– L.E)• Design and control Van Route to increase Coverage & Productivity.• Make continuous reports following up on the competitors' products and the imitative products.• Develop sales team skills and assist them to enhance their performance.• Solve customer issues inside and outside the company.• Conduct regular and constant visits to the market. Monitor the implementation of unit managers, supervisors & salesmen visiting and recording the preset daily sales routes.• Managing all region's needs (Hiring & Structure plan, Training, Routing & Coverage, Sales Target in & out)• Making development contracts for major wholesale and retail customers.• Planning and setting the sales forecasting needed by yearly, Quarterly & Monthly. Show less

كابيتر
Sept 2021 - Sept 2022G. cairo & delta regional sales manager• Handling business with L.E / 275 Million monthly (on ground & organic sales).• Manage all traditional trade in G. Cairo, Alex, Behira, West Delta, East Delta & Canal.• Set targets & achieve them, creating customer policies, monthly offers and pricing.• Make expansion plans for new cities with new structure plans with new 5 branches, 3 warehouses and forecast for new cities.• Manage structures containing 8 area sales managers, 35 supervisors and 140 sales agents.• Achieved 100% progress in Coverage and acquisition of new Customers in Delta & Canal in 6 Months.• Helping to achieve all company's targets (Hiring & Structure plan, Training, Pricing, High Margin SKUs, Routing, Retention, variety in all categories and companies’ products, Coverage….) • Develop sales team skills and assist them to enhance their performance.• Solve customer issues inside and outside the company.• Make continuous reports following up on the competitors' products, pricing and news.• Make report designs and follow up with all my team daily from ERP and dashboard.• Achievements: After 3 months achieved 45% growth and executed the plan expansion out of G. Cairo and opened new regions in Delta & Canal by hiring more than 100 employees (sales agents, supervisors & area sales managers). Show less

Kalaxx
Nov 2022 - nowCommercial sales manager ( oils & lubricants )• Kalaxx is the first and largest company in distributing automotive oils and lubricants in Egypt for the largest brands such as (Mobil, Shell, Total, CPC, Caltex, Misr Petroleum, Petromin....).• Responsible for all company channels of distribution in Egypt (B2C, B2B, E-Commerce, retail stores). • Manage a team of territory managers and field force forming the traditional trade organization to grow sales volumes, revenues & margins within the Lubricants across Egypt.• Responsible for developing, setting sales targets for the Retail network to ensure healthy business growth & capturing market opportunities, in line with the overall Company’s strategy. • Responsible for coaching the team on effectively & properly managing to ensure the flow & development of new sales opportunities in the business. • For development & implementation of distribution investment plans & renovation projects with expanded new branches to strengthen market share. • Effectively working with the purchasing, financial & treasury teams to provide Sales forecasts, according to Market dynamics. • Effectively working with the Marketing team agency to develop and implement Promos, Seasonal Activations, Marketing Campaigns, develop our digital marketing plans on our website & our social media pages to achieve our objectives (Awareness, Engagement, Sales). • Effectively working with the Board members & Kalaxx core team to set and achieve our company vision.• Resolve business issues and ensure that all escalated issues are closed.• Address business inquiries from customers and team members in a professional manner.• Ensure that teamwork complies with company policies and procedures.• Set a structured plan for the sales team and assist in employee recruitment and performance evaluation.• Develop new business programs to meet productivity, revenue goals and set KPIs to expand in coverage and retention... Show less
Licenses & Certifications
- View certificate

Sales management foundations
LinkedinSept 2022 - View certificate

Sales fundamentals
LinkedinAug 2022 - View certificate

Transitioning to management for salespeople
LinkedinSept 2022
Languages
- enEnglish
- frFrench
- arArabic
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