
Timeline
About me
IMBA Candidate @ IE Business School | Tech | Strategy | Product Development | User Experience
Education

Colegio suizo de madrid
1998 - 2012
Technische universiteit delft
2017 - 2020Master of science - msc strategic design
Universidad politécnica de madrid
2012 - 2016Bachelor of science - bs industrial design engineering & product developmentDegree in engineering that combines product design and development with technical knowledge of materials, manufacturing processes and technology.

Hochschule für technik und wirtschaft berlin
2016 - 2016Exchange year industrial design
Experience

Ciszak dalmas
Dec 2016 - May 2017DesignerAs part of an architecture and product design studio, I worked on developing new ideas and concepts for products and spaces. Supporting the team with product/interior design, visual communication, technical plans and 3D models. - Improved client retention rates through the delivery of high-quality, innovative design solutions, leading to a renewed contract and additional business opportunities for the studio.- Innovative designs garnered recognition in industry publications (i.e. Architectural Digest), enhancing the reputation and visibility of the studio. Show less

Accenture song
Sept 2018 - Jul 2020Innovation strategistStrategically designed digital and physical products from a user-centered perspective. Conducted comprehensive competition, market, trend, and user research to identify key insights to then conceptualize, prototype and build the right product for our clients.- Steered innovation in a variety of industries (B2B, B2C), e.g. delivered an intelligent financial advisor for the banking industry, boosting client’s conversion rates and reducing churn within the first year of implementation.- Received recognition from clients for innovative solutions and transformative insights, enhancing the reputation of Accenture Song as a worldwide leader.- Collaborated with cross-functional teams to deliver successful solutions, e.g. a marketing campaign for a client in the travel industry resulting in a 25% increase in brand awareness. Show less

Glovo
Jul 2020 - Feb 2022Worked with a variety of product teams at Glovo, a mult-category app specialized in food delivery. Based on objective key results, my work aimed to strategically find opportunities that covered user needs and create delightful user experiences to boost revenue. Thus, I collaborated with product management, data science, engineering, design, marketing and sales to prioritize decisions and features within the product roadmap in a fast-paced, agile environment.- Led cross-functional teams to develop and launch two new products and new features in international markets, tailored to the needs of each target market within the planned timeline, e.g. expanded company's customer base by acquiring 15% new users from the target regions.- Used both data analytics and user research to strategically redesign the app and launch a new business vertical (i.e. Glovo Groceries) together with the product team, e.g. increased user engagement by 20% within three months, reduced churn and received positive feedback from users. Show less
Product Strategist II
Dec 2020 - Feb 2022Product Strategist I
Jul 2020 - Dec 2020

Frog
Feb 2022 - Sept 2022Senior experience consultantResponsible for leading cross-functional teams - up to 6 members - and projects that drove research, design and construction of digital products, turning client’s product roadmaps and vision into actionable pipelines.- Guided clients in their digital transformation journey by providing tailored solutions that drove profit. Resulting in an overall increase in customer engagement and a 10% decrease in customer churn rate.- Generated actionable strategic insights for a variety of clients through extensive and complex data analysis, e.g. led the development of a customer segmentation strategy for a major client in the gas industry, resulting in a 20% increase in customer retention.- Fostered strong client relationships through effective communication and project management, leading to an increase in repeat business and referrals. Show less

Personio
Sept 2022 - Aug 2024As a Lead Product Strategist at Personio - one of Europe's highest-valued startups - I have been instrumental in shaping the customer experience for HR professionals through software solutions. Gaining deep insights into market, competitor and users to untap opportunities that help build products that genuinely address the challenges faced by HR professionals, enhancing user satisfaction and driving business profit. Collaborated with a team of designers, researchers, product managers and engineers to deliver high-quality software products on time and within budget.- Successfully took part in the end-to-end development of three new products (0-1) together with product managers in international markets. Assessed its success, iterated, tracked and delivered on team goals/product success metrics. Increased ARR by 30% within the first year of launch.- Orchestrated data collection mechanisms to drive data-informed decision-making across the organization. E.g. developed a customer feedback system that improved product feature implementation. Show less
Lead Product Strategist
Jan 2023 - Aug 2024Senior Product Strategist
Sept 2022 - Sept 2023
Licenses & Certifications
- View certificate

Ai for everyone
Deeplearning.aiFeb 2024 
Certificate in advanced english
Cambridge assessmentJan 2016
5 week behavioral science program
FrogJun 2022
Leadership certificate - 6 months program to accelerate the growth of my career through mentoring & workshops
GlovoOct 2021
Hounours degree in industrial product design & development engineering
Universidad politécnica de madrid
Dsd sprachdiplom
Goethe-institut e.v.Jan 2010
Volunteer Experience
Volunteer
Issued by Clevi Association on Jan 2017
Associated with Mariana I.Volunteer
Issued by Cáritas Madrid on Jan 2014
Associated with Mariana I.Volunteer
Issued by Soñar Despierto Madrid on Jan 2010
Associated with Mariana I.
Languages
- alAlemán
- inInglés
- frFrancés
- hoHolandés
- esEspañol
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