Experience

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  Deloitte consulting

  Jun 2009 - May 2011

  Business technology analyst

  - Executed end to end implementation of Enterprise Resource Planning - Business Intelligence system for Fortune 500 client. - Understood and facilitated implementation of project processes. Selected Deloitte representative for CMMI Level 5 reassessment

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  S p jain institute of management and research

  Jun 2011 - Mar 2013

  Student
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  S. p. jain institute of management & research, mumbai

  Jun 2011 - Jun 2012

  Mentor

  Mentored a class 9 student from an economically disadvantaged background on a regular basis. Provided guidance related to education, personal development and extra curricular activities.

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  St. gallen symposium

  Jan 2012 - Jan 2012

  Leader of tomorrow
• 

  Himalayan environmental studies and conservation organization, dehradun, india

  Apr 2012 - May 2012

  Strategy development to increase sales of products under women’s initiative for self employment

  Analyzed the existing business model of products made under women empowerment initiativeDeveloped 4 different expansion strategy models for sale of processed foodsInitiated collaboration between prospective partners such as bakery owners, government organizations (Khadi Gramudyog Vikas Samiti), firms like FabIndia

• 

  Puma group

  May 2013 - Jan 2020

  Spearheaded PUMA India's biggest brand campaigns: Sockthem, one8 - Come Out & Play Managed all marketing activities for PUMA India's Running, Training and Fitness categoryManaged Marketing Budget for PUMA India Led initiatives for new customer acquisition for all PUMA full price stores in India and puma.com which resulted in acquisition of ~6k+ new customers and incremental revenue of ~INR 6 crManaged Customer Acquisition, Life Cycle and Win Back for a database of 2.2M customers. Led Customer Service, Team Management and SOP Implementation towards driving business of all PUMA Full Price stores in Bangalore. Rolled out Order Management tool for order placement for all channels. Worked on high impact projects across Merchandising, Sales and Retail Operation functions.

  • Senior Marketing Manager

    Sept 2017 - Jan 2020

  • Manager, Retail Marketing & New Initiatives

    Apr 2016 - Sept 2017

  • Area Manager Retail

    Jan 2015 - Apr 2016

  • Assistant Manager Sales Operations

    Jan 2014 - Dec 2014

  • Management Trainee

    May 2013 - Dec 2013
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  Tvs motor company

  Sept 2020 - May 2022

  Senior marketing manager

  Managing end to end mandate for a ~INR 2500 cr brand targeted at gen Z consumers

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  Titan company limited

  Jun 2022 - now

  Communication lead - fastrack