Experience

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  Novofarma service s.a.

  Oct 2009 - Mar 2010

  Intern/department of finance

  Developed routine report systems and organised data relevant to customer charges.Activities:-Verified charges related to pallet shipments.-Provided Ad Hoc reports to key business partners.-Consolidated inventory against sales.

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  Boehringer ingelheim

  Jun 2010 - Dec 2011

  Marketing assistant

  Main role:Analyzed commercial KPIs to support the definition of OTC product line strategies.Responsibilities:- Analyzed sell in /sell out, stock,KPIs and competitors on the Public Market.- Prepared marketing plans for mass consumption products (Pharmaton, Dulcolax, Venastat, Buscapina).- Focused on investments and profitability of different marketing areas.

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  Laboratorio biosano

  Jul 2015 - Aug 2016

  International business development manager

  Main role: Developed new business opportunities by incorporatinginternational suppliers to generate sales on the domestic and private markets.Responsibilities:- Explored new markets and built customer relationships.- Analysed costs and profit margins for new products.- Launched new products on the Chilean pharmaceutical market.

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  United medical systems- ums

  Dec 2016 - Apr 2017

  Product manager

  Main role: Developed both Marketing and sales plans for Lithotripsy servicesand generated new business opportunities as well as strategic alliances for the use of Lithotripsy equipment.Responsibilities:- Participated in Lithotripsy service tenders for both public and private hospitals.- Offered laser equipment leases.- Generated new business relationships with Hospital and Clinic Managers or Buyers.

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  Laboratorios garden house

  May 2017 - Dec 2023

  Key account manager

  Main role: Developing and implementing an efficient business plan tocommercialise the Prunelax Laxative line in the USA.Responsibilities:• Negotiating commercial agreements for growth and development with each client in line with the commercial objectives of the Horizontal Channel (independent pharmacies and distributors).• Developing the Trade Marketing plan, analysing the Sell in, Sell out, Inventory and results per client.• Traveling to the United States to meet clients and participate in trade fairs.• Selling OTC product lines through E-commerce channels in the United States, especially via Amazon.com. • Implementing advertising campaigns on Amazon (CPC), manual and automatic targeting as well as sponsored products, brands and displays.• Opening and advising Megalab´s subsidiaries (company owner of Garden House Laboratories) to set up Amazon accounts.• Managing Amazon accounts in Australia and Mexico to sell Prunelax and Ciruelax laxatives lines.• Opening new digital sales channels (Amazon Seller and Shopify accounts and Bonanza.com). Show less

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  Megalabs north america

  Jan 2023 - now

  Noram key account manager for e-commerce and distributors

  Se me trasfirió desde Laboratorios Garden House ( Chile) a Megalabs USA con el objetivo de desarrollar nuevas oportunidades de negocios y continuar administrando la relación comercial con las cuentas claves, negociando acuerdos comerciales de crecimiento, y ejecutando acciones que permitan la mantención y crecimiento en el tiempo de las líneas OTC y Nutrición.Funciones y responsabilidades esenciales:Gestión y planificación de clientes- Responsable de superar el crecimiento anual de ingresos en Amazon EE.UU.- Elaborar planes estratégicos plurianuales para lograr un crecimiento que cumpla o supere los objetivos.- Desarrollar y gestionar planes de negocio anuales.- Desarrollar y aplicar estrategias para el mix de productos y precios.- Fomentar la confianza y la relación con los clientes en todos los niveles de sus organizaciones.Estrategia de E-commerce- A cargo del desarrollo de un plan holístico a través del Funnel de Conversion de Amazon y Walmart.- Colaborar con los equipos empresariales internos para alinear las estrategias de crecimiento de la marca con los planes de crecimiento de Amazon / Walmart.- Utilizar los datos y la tecnología para mejorar el rendimiento del negocioOperaciones de ventas y cuentas- Desarrollar y supervisar el plan de publicidad para aumentar las conversiones, crear conciencia de marca e incentivar la primera compra.- Responsable por el Estado Resultados de Amazon, principal cuenta del canal E-commerce.- Gestionar el día a día de la cadena de suministro, incluyendo forecast, gestión de pedidos, niveles de stock y la calidad del embalaje o packaging. - Liderar la implementación de los estándares del Digital Shelf para optimizar la estrategia e-commerce. Show less