
Timeline
About me
Founder at Scoala de Dresat Dragoni
Education

Educational Institution
2005 - 2007Master communication & pr
Liceul mihail kogalniceanu galati
1988 - 1992
Academia de studii economice din bucurești
1992 - 1997Yes faculty of trade, specialization: marketing
Experience

Hertz romania
Jul 1997 - Nov 2000HERTZ Romania, had 2 divisions: Car rental Division (being the Romanian Franchisee of Hertz, the worldwide #1car rental company) and the Tourism Division (Incoming & Outgoing Directions)Main responsibilities:- Implement in Romania the worldwide agreements of the big, medium & small accounts;- Identify business opportunity;- Implement new accounts, including negotiation with companies’ representatives (corporates, governmental institutions and others); - Up to date the database (customers & potential customers);- Elaborate the media plan & budget, including the media’s selections and negotiation, in order to promote the company in the international and national business market;- Propose new promotions (discounts, save offs, gifts), and sustain these within campaigns;- Create new ads, respecting the company’s worldwide advertising line;- Co-ordinate editing of brochures, fliers, portfolios, posters, and others, including cars photo shooting;- Organize and coordinate events, fairs & trades, sponsorships; [i.e. I was involved in launching the Mercedes A-klasse in Romania, organizing a joint-venture event together with AutoRom and Palmers at Crowne Plaza Hotel].- Issue “Press Releases”;- Organize and coordinate the direct mailing;- Inform and advise Points of Sales on promotion campaigns and business development;- Organize and coordinate surveys [i.e. “The Market Share Survey”] - twice a year In this position I managed to bring up Hertz Romania from the second place to the first in the Romanian car rental industry. Show less HERTZ Romania, had 2 divisions: Car rental Division (being the Romanian Franchisee of Hertz, the worldwide #1car rental company) and the Tourism Division (Incoming & Outgoing Directions)Main responsibilities:- Manage all customers’ issues (requests, complaints) according to the company’s procedures- Prepare the monthly sales’ report based on rental agreements; - Follow-up on leasing and rental agreements and payments; - Maintain contacts with the other Hertz offices worldwide and Hertz Europe Financial Centre regarding inter-company payments and back-up documentation.ACHIEVEMENTS: My greatest achievements was reorganizing the department activity, resulting in time saving for processing the documents and customers’ issues (requests, complaints) Show less
Sales & Marketing Manager
Dec 1997 - Nov 2000Customer Accounting & Customer Relation Manager
Jul 1997 - Dec 1997

Roel electronics
Nov 2000 - Nov 2005Marketing managerROEL Electronics SA is the Romanian leading electronic security equipment manufacturerMain responsibilities: - Collaborate with Sales Department and Research & Development Department in order to ensure business profitability, business development, track and analyze of the market trends - Elaborate the media plan & budget (including the media’s selections and negotiation) for 6 registered marks (comprising 20 products/ models);- Propose new promotions (discounts, save offs, gifts) and sustain these within campaigns;- Create new ads, respecting the company’s advertising line;- Co-ordinate editing of brochures, fliers, catalogues, posters, manuals, technical documentation, including products photo shooting - Product and product packing design;- Organize and coordinate events (including products and services launch), fairs & trades [i.e. Binary organized by ARIES, ExpoSecurity organized by ROMEXPO];- Issue Press Releases;- Organize and coordinate direct mailing;- Organize and coordinate surveys [i.e. “Customer Satisfaction”] ;- Administrate the company’s website.ACHIEVEMENTS- My greatest achievements within the company was making-up the corporate identity and in collaboration with the Research & Development Department, I ensured business profitability, especially by developing the export business from 0 to 30% [of the production capacity] Show less

Bengoss comimpex
Nov 2005 - Jun 2007Marketing directorMain importer of ceramic tiles and sanitary ware, as well important Romanian manufacturer of construction materials, such as plasters, mortars.Main responsibilities: - Identify the market directions, consumer needs and formulating marketing strategies to take advantage of these, working closely with the Sales Management team for developing materials to attract the consumer at the point of purchase- Elaborate the media plan & budget (including the media’s selections and negotiation); campaigns on the national television network: TVR, PRO Tv, Antena 1, Prima tv, OTV. - Propose new promotions (discounts, save offs, gifts) and sustain these within campaigns;- Briefing for media, production, DTP, PR, web- Create new ads, respecting the company’s advertising line;- Co-ordinate editing of brochures, fliers, catalogues, posters, manuals, technical documentation, - Co-ordinate editing articles for magazines, newspapers - Organize and coordinate events (including products launch, conferences with the national distributors, etc. ), fairs & trades (Expo Construct, s.a.) , sponsorships;- Issue “Press Release”;- Implement and supervise the stores decoration- Organize and coordinate direct mailing;- Organize and coordinate surveys [i.e. “Customer Satisfaction”] - twice a year;- Administrate the company’s website.ACHIEVEMENTSMy greatest achievement within the company was setting up a brand identity for company's brand [Bauleiter] and re-launching this brand; these resulted in increasing the turnover from 1, 5 mil. euro to 12 mil. euro Show less

Confident communication & pr
Jun 2007 - Jun 2023Managing directorCONFIDENT Communication & PR – a strategic consulting & designing company, that delivers solutions for multiple market sectors, such as tourism, accountancy and fiscal consulting, electronic security and audio-video systems, agriculture, HR, medical services, drug and medical equipments distribution, public salubrity, construction materials and others. - Marketing management consulting- Strategies for internal & external communication & PR for the agency’s customers, involving mass-media campaigns too, audio-video production, in partnership with companies from Media Pro, Intact/Antena, Prima Tv.- Innovative concepts for branding and re-branding- Strategic design for products, packaging, brochures, fliers, catalogues, posters, manuals, technical documentation- organize events (including product and services launch), fairs & trades, sponsorships- trainer: internal and external communication courses, business relationship courses ACHIEVEMENTS- setting up the company - I have worked proactive with companies from various industries, adapting easily and proving flexibility in approaching. Servicii ..... multa creativitate:- corporate & brand identity- strategii de comunicare- strategii de PR~targuri, expozitii,conferinte de presa ~ organizare evenimente: aniversari, seminarii, congrese~demonstratii de produs- consultanta si implementare media- productie & design materiale tiparite (cataloage, brosuri, pliante, afise) , materiale promotionale , standuri pentru punctele de vanzare, expozitii si targuri, design ambalaje, echipamente promoteri.- sedinte foto-materiale audio-video si multimedia (spoturi TV & radio, filme de prezentare, prezentari interactive) Show less

Acom materiale de constructii
Aug 2007 - Nov 2007Director marketingThe biggest construction materials sales organization in România, the first organization that worked in factoring system, with a 160-national dealers network Main responsibilities:- Head of the editorial team of the Acom Construct magazine - Co-ordinate editing articles for magazines, newspapers - Co-ordinate editing of brochures, fliers, catalogues, posters - Briefing for media, production, DTP, PR, web - Identify the market directions, shareholders needs and formulating marketing strategies to take advantage of these, working closely with the Product Managers team - Elaborate the media plan & budget (including the media’s selections and negotiation); - Organize and coordinate events (including product and services launch), fairs & trades, sponsorships; - Issue “Press Release”; - Organize and coordinate direct mailing ACHIEVEMENTS- re-launching the Acom Construct magazine with a new structure that improved the communication and the transactions within the national dealers network Show less

Tuv austria romania
Apr 2008 - Mar 2009Marketing director- TUV ASUSTRIA is an international inspection and certification body with over 140 years experience; the company is also offering certifications courses for auditing the ISO systems (Quality, Environment, OHSAS, IT) and for project management, communication, sales, logistics and acquisition, HR Main responsibilities: - To establish the company as well known, serious and trustable partner on the Romanian business market - To develop a successful marketing strategy and performance, as well as to cooperate with the management and other departments within TUV AUSTRIA Group- Strategies for internal & external communication & PR- To elaborate and administrate the marketing budget in order to get the best awareness for all divisions.- Organize and coordinate events (including product and services launch), fairs & trades, sponsorships [i.e. I organized the Annual Company's Conference at Crowne Plaza Hotel ]. ;- Responsible for the compliance of the Corporate Design.- To update the company website- Create new ads, respecting the company's advertising line;- Co-ordinate editing of brochures, fliers, catalogues, posters, manuals, technical documentationACHIEVEMENTS- setting up the Marketing department that helped the company to improve the external communication, increasing the profitability.http://www.tuv-austria.ro Show less

Amethyst tour
Sept 2010 - nowManaging partnerAMETHYST TOUR is a travel agency on the Romanian market, focused both on the business segment (business trips) and on the leisure one (holiday tourism) and events, offering reservations for any type of travel (business or vacation), cruises, flights, trains, transfers, car rentals, hotels, restaurants, cultural events and sports, health insurance, personal guard service, etc.Main responsibilities: - Prepare the tourism activities plan - Select the services offers, elaborate the touristic packages - Negotiate the cooperation agreements with other travel agencies and tour operators in order to elaborate new touristic packages- Prepare and implement the sales strategies in order to achieve the sales plans - Organize and coordinate the tourism sales activity - Implement the agency’s internal and external communication strategy - PR activities. ACHIEVEMENTS- setting up the company www.amethyst-tour.ro Show less

Let's do it romania
May 2012 - Apr 2019County coordinator“Let’s Do It, Romania!” is affiliated to the global cleanup action organized under the name “Let`s Do It, World! “- more than 100 countries organize a so-called National Cleaning Day. “Let’s Do It, Romania!” is the largest movement of social involvement and environmental protection, proposing to clean up the country in one day. Responsibilities: -Organizing the National Clean-Up Day in the Giurgiu County- on 12 May 2012 and 28 September 2013. In 2014, I organized the first edition of „Let’s Do It, Danube!”, cleaning-up the Danube shores in one day, on 29 June -Danube International Day. - Involving all local and county authorities (Prefectura, Primarie, Consiliu Judetean, Inspectoratul Scolar Judetean, Garda de Mediu, Directia Silvica, Apele Romane, Agentia pentru Protectia mediului, Inspectoratul de Poliţie Judeţean, Jandarmerie, ISU, Penitenciar, Directii judetene), and also involving the public salubrity company, non-govermentels associations and organizations, and different commercial companies- Organizing the local team - Mass-media campaigns and press conferences - Organizing promoting stands at different events in the county - Organizing events to promote the actions [i. e. creative recycling workshops; swimming contest, and others]- Education trainings- Organizing an environmental education caravan that went in county’s schools; I have sustained environmental education trainings - Activities for fundraising and material raising necessary for the cleaning up, and the distribution of them - Organizing the logistic for the cleanup day ACHIEVEMENTS- I have managed to mobilize over 8000 volunteers in the 3 editions in Giurgiu county. - I have increased the project awareness in the entire county. Show less

Kleine schule
Oct 2016 - Dec 2017Pr & communication manager
Prietenii de langa tine
Jun 2017 - Apr 2019President
Scoala de dresat dragoni
Sept 2019 - nowFounderŞcoala de Dresat Dragoni îşi propune să aducă conectarea, ascultarea, înţelegerea, acceptarea şi dorinţa de a contribui la starea proprie de bine şi a celorlalţi, prin ateliere ce împărtăşesc principiile şi valorile Comunicării Nonviolente prin învăţare experienţială

Pierdere si doliu
Jun 2020 - nowGrief educator
Licenses & Certifications

Auditor pentru sistemul de management al calităţii în conformitate cu cerinţele standardului iso 14001: 2005 şi sr en iso 19001:2001(
Sun certDec 2014
Mediator
Asociatia de mediere craiova, curs atestat prin c.n.f.p.a.Mar 2014- View certificate

Auditor pentru sistemul de management al calităţii în conformitate cu cerinţele standardului iso 9001: 2008 şi sr en iso 19001:2001
Sun cert srlOct 2013 
Manager in activitatea de turism
Thr group srlMar 2011
Manager de proiect fonduri europene
C.n.f.p.aJul 2010
Certified graphic designer
Prin c.n.f.p.aOct 2008
Seminar pedagogic universitar
AseJun 1996
Ghid translator lb. engleza
Ont carpatiApr 1996
Trainer /formator /
Hrs outsourcingJun 2015
Transforming conflicts
Olde vechte foundationJan 2018
Honors & Awards
- Awarded to Lacramioara OcunschiPrize of Excellence Giurgiu City Hall Dec 2013 For the results of the "Let's Do It!" campaign in Giurgiu county, the Giurgiu City Hall have gave me the Prize of Excellence for the impressive mobilization of thousands of people for one day.
Volunteer Experience
INIŢIATOR ŞI COORDONATOR
Issued by Giurgiu Mania Junior on Mar 2013
Associated with Lacramioara OcunschiCoordonator Judetean
Issued by Let's do it Romania on May 2012
Associated with Lacramioara OcunschiTrainer and Scout Leader
Issued by National Organization of Romanian Scouts on Oct 2014
Associated with Lacramioara OcunschiPublic Relations Communications Specialist
Issued by Asociatia "Exista viata dupa doliu" on Apr 2013
Associated with Lacramioara Ocunschi
Languages
- enEnglish
- frFrench
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