Experience

• 

  Lux business school (electrolux)

  Jan 1992 - Jan 1992

  Sales rep. for vacuum cleaners
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  Wettergrens

  Jan 1993 - Jan 1996

  Field sales representative, it

  I started as an intern, but was recruited internally to a number of positions. From retail sales rep. I advanced to being made responsible to the IT dept of the store. Thereafter, I was offered to work as their first Field Sales Rep. for IT (new position) and closed a number of major deals for the company.

• 

  Gandalf data ab

  Jan 1996 - Jan 2000

  Sales director

  I was headhunted to the position of Regional Sales Manager in 1996. After two years, I was offered the role as Sales Manager for the company in connection with the introduction of the company to the stock market. I was responsible for a group of 12 both field and internal Sales Representatives with a yearly sales revenue of 400 MSEK. When the founder of Gandalf left the company and asked me to join him as partner in a newly founded broadband company I joined him as well as started my own business. Show less

• 

  Svensk ljudinredning/bestbuy

  Jan 2000 - Jan 2003

  Owner

  I started my own company within custom audio/video (installation of sound and picture in private homes and public locations). I introduced built-in speaker systems in private homes in Sweden and initiated collaborations with several house developers such as Trivselhus, WillaNordic, etc. During this period, I also consulted for a number of distributors (AXNET and Olorin) within the area of IT hardware and acted as their representative towards resellers and certain end users such as hospitals.

• 

  Metro nordic sweden ab

  Aug 2003 - Aug 2007

  Key account manager

  During my two first years at Metro I was responsible for ad sales to real estate agent and companies in central Gothenburg. In 2005, I was offered the position as KAM and increased sales by 295% compared to my predecessor.

• 

  Pemel security

  Aug 2007 - Aug 2009

  Regional sales manager

  Managed sales for the middle part of Sweden (from Halmstad to Karlstad) focusing on resellers and installers. I increased sales in the region with 40% during my time at the company. I was a member of the company’s Management Team.Pemel Security was a distributor of Surveillance cameras and software from leading manufacturers such as Sony, AXIS and Milestone Systems.

• 

  Connect

  Sept 2009 - Nov 2009

  Sales

  Soon after having started as a Sales Rep in IT, I was offered a job at Kramer Electronics and chose to accept.

• 

  Kramer electronics nordic

  Dec 2009 - Mar 2017

  Product development and evaluation together with Kramer Audio Champions worldwide.Broadening the portfolio and developed sales-tools.Supporting the Nordic organization on Audio-related business. In addition to managing sales to resellers and distributors, I also took responsibility in developing and executing both technical and sales oriented educational courses for our seminars. I managed sales for all major customers from Karlstad to Malmö. English is the official language at the company.

  • Audio Champion

    Feb 2016 - Mar 2017

  • Area Sales Manager

    Dec 2009 - Mar 2017
• 

  Spark vision ab

  Mar 2017 - now

  Setting up our Customer Success department and managing a team of CS Managers and our Support department.Planning and implementing strategies to create happy customers and lessening churn.Integrating data and setting up HubSpot to help us accomplish our goals. Responsible for the sales to customers in the Nordic countries and managing a team of great internal salespeople.Part of the Management team.Delivering consistent results and participate in evolving our offers to the market.We are helping most of the larger and better known companies in need of our type of products to increase their sales.

  • Head of Customer Success & Support - Global

    Sept 2024 - now

  • Sales Manager Nordics

    Mar 2017 - Sept 2024