Experience

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  Twentieth century fox

  Aug 2008 - Oct 2008

  Pr manager (temp.)
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  Sf studios

  Sept 2009 - Jan 2010

  Traffic coordinator (temp.)

  • Booking and coordination of 35mm and digital film copies and advertising materials til exhibitors• Regular contact with partners and delegation of tasks such as translation, subtitling and distribution of films and materials.Worked with titles such as Avatar, Paranormal Activity, A Seriouse Man and The Ghost Writer among others

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  Warner bros. entertainment group of companies

  Mar 2011 - Oct 2011

  Public relations manager

  PRWorked with titles such as The Hangover Part 2, Harry Potter and the Deathly Hallows: Part 2 and Sucker Punch to name a few.Arranged and executed the Danish PR efforts as well as the red carpet premiere and talent visit for the eighth and final Harry Potter film.

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  Sf studios

  Oct 2011 - Mar 2015

  Public relations manager

  • Publicity strategy and the launch of all press related activities for various SF titles• External communication in the form of press releases on relevant news from SF Film A/S • PR in terms of editorial coverage in various medias• PR-related tasks such as events, competitions, previews and gala premieres.

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  By retpen

  Mar 2015 - Feb 2017

  Communications consultant

  At By Retpen I advised and assisted companies in areas of communication, PR, promotion and event planning. My skill set includes:• Strategic communication; identifying communication potentials, developing and executing communication strategies as well as target audience analysis.• Planning of promotional partnerships - from generating ideas to implementation and evaluation of campaigns and promotional efforts.• PR-consulting; writing and publication of press materials, developing and pitching of ideas and press angles, as well as media and journalist contact and interview coaching.• Development and execution of digital and social media strategies, consulting on specific social media or a broader perspective and community management.• Event planning for press conferences, red carpet events, promotion- and press events and set visits.• Writing copy for articles, newsletters, press releases, e-mail marketing, web, SEO as well as marketing and sales materials. Show less

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  Twentieth century fox

  Feb 2016 - Feb 2017

  Public relations manager
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  Outfit international a/s

  Feb 2017 - Oct 2019

  International pr and communications manager

  As International PR Manager for two of Europe’s leading hunting brands I was responsible for handling and developing all press- and industry partnerships for all our markets including all of Europe, Russia and USA. I was directly responsible for or an instrumental part of:• Handle all press contact for the Härkila and Seeland brands.• Develop and cultivate strategical partnerships with premium brands.• Grow and maintain global media network.• Plan, organize and execute press conferences, product presentations as well as large-scale hunting and shooting events.• Develop and pitch stories to trade and general interest outlets.• Pitch and produce branded content e.g. videos, visual campaigns and blog stories.• Identify and work with business-relevant social media thought leaders.• Budget responsibility for all PR-activities.• Negotiate media spend and add placement.• Build and manage social media accounts for Härkila.• Produce communication and copy across all channels to ensure consistency of brand messaging, positioning and value proposition.• Coach and prep of COs and designers for interviews. Show less

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  Outdoorrelations

  Jun 2019 - May 2024

  Communication and media relations specialist / owner

  OutdoorRelations assists brands in the hunting- and outdoor industries with achieving visibility in print, digital and social media. My approach to PR and communications is proactive, professional and passionate. I strive to approach any brand or product with an open mind and rethink channels and messages in order to ensure that every launch has its own purpose and platform. I develop, execute and evaluate branding, PR, communications as well and hunting events for brands and media agencies in Denmark and Europe. Show less

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  Dlg group

  Apr 2020 - now

  As Category Manager for Hunting and Outdoor in Land & Fritid, I lead the product development process of our private label products in the Mike Hammer universe from idea over creation to launch. I work closely with professional hunters and shooters as well as experienced designers and industry partners in developing high quality products at affordable prices. I also manage our production of the markets leading biodegradable hunting cartridges and have succeeded in more than doubling sales in two years. Based on my expertise in market research, product design, and project management I focus on creating and purchasing products that meet needs of our customers and exceed their expectations.My tasks include:• Product development and launch.• Coordination production of market leading Green Shot cartridges.• Developing pricing strategies and ensuring products are priced competitively, while also meeting budgets.• Managing the product lifecycle and making decisions on product retirement or end-of-life plans.• Analyzing product performance and customer feedback to identify areas for improvement.• Hunting and shooting events with partners and end users.• Photoshoots and video production for private label products.• Optimizing the Hunting and Outdoor product category in 40 stores.• Online education programs for all sales personnel. Show less

  • Category Manager Fireworks

    Aug 2021 - now

  • Category Manager for Hunting and Outdoor products

    Jan 2021 - now

  • Product Coordinator for Hunting and Outdoor products

    Apr 2020 - Jan 2021